The Juggernaut produces analysis and feature reporting for the South Asian diaspora; it was started by Snigdha Sur in October 2017. The outlet uses a networked contributor model with more than 100 contributors and a small full-time team of three. Its product mix includes a free newsletter, a seven-day free trial, and paid subscriptions priced at $3.99/month (annual), $9.99/month (monthly) and a $249.99 lifetime option; the trial converts to paid at over 80%. The Juggernaut intentionally avoids commoditized breaking news and focuses on deep, creative reporting with South Asian connections. During COVID-19 the company reported net subscriber growth of 20–30% month over month and says it has “thousands of subscribers.” The team is pacing hiring, relying on freelancers to control costs while planning to expand editorial projects.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Oct 2020