The Naked Market develops and launches healthier food brands using an end-to-end, asset-light infrastructure and a “fast fail” product development process. Its proprietary data tool, The Machine, aggregates over 15 million data points from Shopify, direct feedback, Amazon, retail POS and search trends to identify category opportunities and gauge product-market fit. The company handles distribution and has produced five brands to date, including Flock Chicken Chips, AvoCrazy, Project Breakfast, Beach House Bowls and a joint-venture popcorn brand with the Jonas Brothers. Its products have been on the market for just over 12 months; the company has 10 employees and reports triple-digit growth since its founding. The new capital will be used to scale existing brands, create new products, pursue M&A opportunities and expand into retail channels in the coming years. The Naked Market was founded in 2019 and expects to launch new brands in the first half of 2022. The Naked Market is a CPG company that has developed branded snacking and beverage products. The company has launched brands including acai Beach House Bowls, Flock Chicken Chips, and AvoCrazy Avocado Puffs. It closed a $6M seed funding round to support growth. The company plans to use the funds to add six additional brands over the next 12 months. One planned launch is Project Breakfast, a plant-based, keto-friendly morning beverage available in Vanilla Chai, Green Tea Matcha, and Morning Chocolate. Project Breakfast is formulated with 14 grams of protein, 3 grams net carbs, 2 grams of sugar, and MCT oils.

Total raised

$34M

Funding rounds

2

Latest round

Series A

Latest activity

Nov 2021