Participated · Equity · Oct 2022

GoodShip offers a freight orchestration and procurement platform purpose-built for enterprise shippers. The platform unifies fragmented supply chain data and surfaces real-time insights to help teams move from reactive firefighting to proactive, coordinated decision-making. It supports planning and execution across truckload, LTL, and spot markets. The company emphasizes AI-driven capabilities to manage complexity and improve outcomes across freight networks. GoodShip is led by CEO Ryan Soskin and is based in Seattle, WA. The business plans to expand its platform and accelerate AI investment using proceeds from the recent raise. GoodShip is an all-in-one platform for freight network orchestration and procurement that integrates with shipper TMSs. The platform includes a recommendation engine that surfaces performance insights, in-app messaging and tagging to centralize conversations, a purpose-built procurement workflow, and an AI-powered award optimizer to boost bid execution efficiency and support more durable carrier contracts. Users can take corrective action directly within GoodShip, moving vital conversations out of email and into a data‑grounded inbox. The company has found product-market fit with major enterprise shippers and lists customers such as KBX Logistics (a Koch company), Kellanova (formerly Kellogg Company), Mark Anthony Services, and Simmons Foods. GoodShip plans to use new funding to expand the team, accelerate feature development, and support a growing roster of customers. Financially, the company announced an $8M Series A and has raised $15.4M in total funding. GoodShip offers a collaborative, cloud-native command center that unifies TMS tender data, contract award data, location data, and real-time pricing (via partners like FreightWaves SONAR) to make transportation procurement actionable. The platform includes Insights and Procurement features plus a smart recommendation engine and carrier scorecards to improve service and price outcomes. Customers have seen measurable results: over the past six months late deliveries to requested delivery date (RDD) decreased by 20% and total freight spend fell 3–5% on average. GoodShip emphasizes collaborative, multiplayer workflows that improve shipper-carrier relationships and streamline performance discussions. The company plans to use new funding to accelerate bid management features, refine and expand its AI-powered recommendation engine, and scale go-to-market efforts for mid-market and enterprise shippers. The company is operating out of Nashville, Tenn., and highlights continued partnerships and endorsements from industry shippers and carriers. GoodShip provides a cloud-based collaboration platform that automates manual procurement tasks, carrier scorecarding, and reporting to improve supply chain stability. The product contextualizes carrier contract data with shipper TMS performance and real-time North American lane pricing to enable data-driven contracting decisions. The company has the first iteration of its platform in the hands of several enterprise shippers and dozens of large carriers and brokers. GoodShip also partners with data providers such as FreightWaves to surface real-time market rates within the product. The company came out of stealth as it announced a $2.4 million funding round and plans to use the proceeds to hire and accelerate development of its analytics and procurement features with insights from early shipper and carrier design partners. Founders include CEO Ryan Soskin and David Tsai, who are leading the next wave of supply chain digitization.

Participated · Series A · Nov 2021

The Naked Market develops and launches healthier food brands using an end-to-end, asset-light infrastructure and a “fast fail” product development process. Its proprietary data tool, The Machine, aggregates over 15 million data points from Shopify, direct feedback, Amazon, retail POS and search trends to identify category opportunities and gauge product-market fit. The company handles distribution and has produced five brands to date, including Flock Chicken Chips, AvoCrazy, Project Breakfast, Beach House Bowls and a joint-venture popcorn brand with the Jonas Brothers. Its products have been on the market for just over 12 months; the company has 10 employees and reports triple-digit growth since its founding. The new capital will be used to scale existing brands, create new products, pursue M&A opportunities and expand into retail channels in the coming years. The Naked Market was founded in 2019 and expects to launch new brands in the first half of 2022. The Naked Market is a CPG company that has developed branded snacking and beverage products. The company has launched brands including acai Beach House Bowls, Flock Chicken Chips, and AvoCrazy Avocado Puffs. It closed a $6M seed funding round to support growth. The company plans to use the funds to add six additional brands over the next 12 months. One planned launch is Project Breakfast, a plant-based, keto-friendly morning beverage available in Vanilla Chai, Green Tea Matcha, and Morning Chocolate. Project Breakfast is formulated with 14 grams of protein, 3 grams net carbs, 2 grams of sugar, and MCT oils.