Led · Equity · Nov 2021

The Old Wolf Supplements develops performance-focused nutritional supplements for dogs, targeting muscular development, post-exertion recovery, and general health. The company also uses its platform to provide tailored advice to dog owners, drawing on founder Shawn Beaulieu's experience as an active Canicross runner. Founded in 2018, the brand has achieved notable sales traction and aims to scale further. As part of its growth plan it intends to recruit an advertising team to reach a goal of $20,000 in sales per month. The Old Wolf positions itself within the dog-sport market and emphasizes encouraging owners to be more active with their canine companions. The ClearAngel investment is intended to help accelerate those scaling efforts.

Led · Equity · Nov 2021

Happy Girl Products, founded in 2019 by Joelle Lynn, produces plant-based feminine-care products marketed as holistic and free of synthetics, harsh chemicals, and GMOs. The founder developed formulations after operating a waxing studio and saw an opportunity to scale those products. The company has been described as very successful since its founding and is focused on building its brand image through more substantial marketing and advertising initiatives. Management plans to use outside support to grow wholesale channels, recruit talent, expand production, and reach new sales channels. In November 2021 ClearAngel provided $25,000 of flexible capital and access to resources to increase the company’s operating budget and support these growth efforts. Happy Girl Products directs customers to happygirl.shop for product information and sales.

Participated · Series A · Nov 2021

The Naked Market develops and launches healthier food brands using an end-to-end, asset-light infrastructure and a “fast fail” product development process. Its proprietary data tool, The Machine, aggregates over 15 million data points from Shopify, direct feedback, Amazon, retail POS and search trends to identify category opportunities and gauge product-market fit. The company handles distribution and has produced five brands to date, including Flock Chicken Chips, AvoCrazy, Project Breakfast, Beach House Bowls and a joint-venture popcorn brand with the Jonas Brothers. Its products have been on the market for just over 12 months; the company has 10 employees and reports triple-digit growth since its founding. The new capital will be used to scale existing brands, create new products, pursue M&A opportunities and expand into retail channels in the coming years. The Naked Market was founded in 2019 and expects to launch new brands in the first half of 2022. The Naked Market is a CPG company that has developed branded snacking and beverage products. The company has launched brands including acai Beach House Bowls, Flock Chicken Chips, and AvoCrazy Avocado Puffs. It closed a $6M seed funding round to support growth. The company plans to use the funds to add six additional brands over the next 12 months. One planned launch is Project Breakfast, a plant-based, keto-friendly morning beverage available in Vanilla Chai, Green Tea Matcha, and Morning Chocolate. Project Breakfast is formulated with 14 grams of protein, 3 grams net carbs, 2 grams of sugar, and MCT oils.

Led · Equity · Nov 2021

Knude Society creates sustainable, design-forward sexual wellness products that emphasize honesty, inclusivity, and pleasure. Founded and led by CEO Emma Brown to change perceptions of sexual wellness in the U.K., the brand prioritizes aesthetics and sustainability in its product line. The company launched a second flagship toy, Lennon, in the fall and expanded retail presence with its first U.S.-based retailer in September 2021. Knude Society ships to eight countries worldwide and continues to broaden its international distribution. The company aims to grow product offerings and reach more customers while maintaining its focus on body-positive messaging and sustainable design. Recently it received flexible capital and strategic support from ClearAngel to help scale operations and hit new revenue milestones.

Led · Equity · Nov 2021

Gavin Luxe is a women-centered fragrance and self-care brand based in San Diego that offers luxury oils, candles, and other home and body fragrances. The brand launched a Dusk 2 Dawn collection in September and sells online and via exclusive retail outlets worldwide. Founder My McCarthy, an enthusiastic aromatherapy practitioner, frames the business around impeccable design, sensuous aromatics, and self-care. Gavin Luxe plans to expand its skincare collection, launch new products, and double direct-to-consumer efforts while investing in inventory and marketing. The company received $10,000 of flexible, equity-free ClearAngel revenue-share capital and will also gain access to Clearco's network and data-driven advice to help scale.