The Nue Co develops personalised supplement formulas delivered via capsules, liquid meal supplements, and fragrance, sold through subscription plans. Its supplement plans are organised by categories including energy, gut health, immunity, skin, and sleep. The company says it takes a personalised approach to health by investing in data capture to understand customers’ bodies, guts, and sleep patterns. Jules Miller, founder and CEO, said the raise will allow the company to understand customers better and have a bigger impact through more efficient products and routines. The startup is British-founded, currently headquartered in the US, and counts the UK as its biggest market. The company raised funding to accelerate its personalised-product strategy.

Total raised

$9M

Funding rounds

1

Latest round

Series A

Latest activity

Jun 2019