TradeGecko offers a cloud-based inventory and order management SaaS that automates workflow inefficiencies by integrating front-end eCommerce and POS software with back-end accounting and shipping systems. The platform targets SMB commerce brands and aims to provide a seamless commerce stack to thousands of merchants. TradeGecko is led by CEO Cameron Priest and operates with a North American headquarters in Toronto. Customers named in the article include memobottle, Dead Studios, Brooklyn Bicycle Company, Maui and Sons, and Paula’s Choice Skincare. The company intends to use the new funding to grow its product suite and expand to empower more commerce businesses around the world. To date the company has raised over $20M in total capital. TradeGecko offers a cloud-based platform (desktop and mobile) that helps retailers and wholesalers manage inventory, purchase orders and orders without ERP or spreadsheets, integrating with QuickBooks, Xero, Shopify, Bigcommerce and ShipStation. Its subscription pricing is based on number of customers served and feature set, targeting businesses that typically earn $1M–$30M annually (with some up to ~$95M). The Singapore-based startup serves “a few thousand” businesses across about 90 countries and says it has helped process nearly $1 billion in transactions. TradeGecko competes with Stitch Labs and Unleashed Software but focuses on customers adding e-commerce to an existing business. Planned product work includes analytics for demand forecasting and customer segmentation, plus industry-specific features like batch tracking for electronics and expiry-date tracking for pharma. The company also plans geographic expansion and integrations with marketplaces such as Alibaba, Taobao and Rakuten, and will hire staff (including customer support) to support U.S. and Australian growth. TradeGecko is a Singapore-based cloud inventory and sales management application that emphasizes user experience with clean, intuitive data displays. The system integrates order processing, inventory management and customer-relationship management with real-time customer and sales data and works on tablet browsers for mobile access. TradeGecko bundles these functions into an easy-to-use package and positions itself as UX-first compared with incumbents and other startups. The company offers four pricing tiers ranging from $49 to $499 per month and currently has accounts from 26 countries while targeting wholesalers, distributors and importers in Hong Kong, Singapore, New Zealand and Australia. Founder Carl Thompson and co-founders Cameron and Bradley Priest launched the product to the public in September. The startup closed a $650,000 seed round last week to support integrations with Xero, Shopify and Vend and to fund expansion, including planned U.S. marketing outreach early next year.

Total raised

$17M

Funding rounds

3

Latest round

Series B

Latest activity

Jul 2018