33 Capital
1 Raffles Place #33-02 One Raffles Place, Singapore, 048616
Overview
33 Capital specializes in startup advisory and principal investments. They provide capital, experience, and assistance to portfolio firms in order for them to attain their full potential and create opportunities.
- Total investments
- 2
- Lead investments
- 0
- Investments · 12mo
- 0
- Active investors
- 0
Investment portfolio
- TradeGecko
Participated · Series B · Jul 2018
TradeGecko offers a cloud-based inventory and order management SaaS that automates workflow inefficiencies by integrating front-end eCommerce and POS software with back-end accounting and shipping systems. The platform targets SMB commerce brands and aims to provide a seamless commerce stack to thousands of merchants. TradeGecko is led by CEO Cameron Priest and operates with a North American headquarters in Toronto. Customers named in the article include memobottle, Dead Studios, Brooklyn Bicycle Company, Maui and Sons, and Paula’s Choice Skincare. The company intends to use the new funding to grow its product suite and expand to empower more commerce businesses around the world. To date the company has raised over $20M in total capital. TradeGecko offers a cloud-based platform (desktop and mobile) that helps retailers and wholesalers manage inventory, purchase orders and orders without ERP or spreadsheets, integrating with QuickBooks, Xero, Shopify, Bigcommerce and ShipStation. Its subscription pricing is based on number of customers served and feature set, targeting businesses that typically earn $1M–$30M annually (with some up to ~$95M). The Singapore-based startup serves “a few thousand” businesses across about 90 countries and says it has helped process nearly $1 billion in transactions. TradeGecko competes with Stitch Labs and Unleashed Software but focuses on customers adding e-commerce to an existing business. Planned product work includes analytics for demand forecasting and customer segmentation, plus industry-specific features like batch tracking for electronics and expiry-date tracking for pharma. The company also plans geographic expansion and integrations with marketplaces such as Alibaba, Taobao and Rakuten, and will hire staff (including customer support) to support U.S. and Australian growth. TradeGecko is a Singapore-based cloud inventory and sales management application that emphasizes user experience with clean, intuitive data displays. The system integrates order processing, inventory management and customer-relationship management with real-time customer and sales data and works on tablet browsers for mobile access. TradeGecko bundles these functions into an easy-to-use package and positions itself as UX-first compared with incumbents and other startups. The company offers four pricing tiers ranging from $49 to $499 per month and currently has accounts from 26 countries while targeting wholesalers, distributors and importers in Hong Kong, Singapore, New Zealand and Australia. Founder Carl Thompson and co-founders Cameron and Bradley Priest launched the product to the public in September. The startup closed a $650,000 seed round last week to support integrations with Xero, Shopify and Vend and to fund expansion, including planned U.S. marketing outreach early next year.
- ShopBack
Participated · Equity · Nov 2017
ShopBack is a Singapore-based startup that operates an online shopping rewards app. The company is backed by Temasek Holdings Pte and has been raising late-stage capital as it prepares to go public. Recently ShopBack added $80 million to its extended Series F round. The injection was described in coverage as involving Temasek’s 65 Equity Partners and Asia Partners. The round brings ShopBack’s disclosed total capital raised to more than $310 million. Public reporting frames this financing as part of the company’s continued late-stage fundraising activity. ShopBack is a Singapore-based cashback app. The company closed a $75 million extended funding round. The round was led by Temasek. The article describes Temasek as Singapore’s state investor. The financing is referred to as an extended round in the coverage. The article does not provide additional details such as other investors, financing instruments, prior rounds, founding year, or operating metrics. ShopBack is a Singapore-based cashback and consumer rewards platform serving seven Asia Pacific markets. Its core product gives consumers rebates across e-commerce, ride‑hailing, food delivery, online travel and more, and it has moved offline with a food discovery and payment service launched in Singapore. The company operates in Singapore, Malaysia, the Philippines, Thailand, Taiwan, Australia and Indonesia and maintains R&D centers in Vietnam, Singapore and Taiwan. ShopBack reported a 250% growth in sales and orders last year, translating to nearly $1 billion in sales for its merchant partners; it previously handled $400 million in 2017 and typically processes more than 2.5 million transactions for over seven million users. Its Australia business has grown rapidly—claiming about 300,000 registered Australian users and a 1,300% increase in purchases through its platform between May 2018 and March 2019. ShopBack plans to launch in Vietnam next and is hiring a general manager there; the company says Western expansion is possible but not imminent. ShopBack is a Singapore-based cash-back e-commerce service that curates deals and cashback offers from partner merchants across six Southeast Asian countries and Taiwan. Founded in 2014, it helps users earn cash back when shopping through its platform and works with roughly 1,300 partner merchants. The company reports annualized sales for its partners of over $300 million and says more than 3.5 million users have signed up, with peak volumes near 1,000 orders per hour. ShopBack is expanding geographically — targeting Australia next — and is hiring initial senior management and local teams (typically 10–15 staff per country) to support that growth. It is also investing in R&D and diversifying its product set, recently launching a ride-sharing product that lets users choose providers such as Grab, Uber or local rivals like Go-Jek. Management says it aims to help users beyond just saving money by addressing fragmented markets and imperfect information, though those initiatives are in early stages.
Team
No current team members are available.