True Fit is a Boston, MA-based consumer experience data platform that decodes fit and size for the apparel and footwear industry. Led by President & CEO William R. Adler, its platform organizes footwear, apparel and consumer data to provide fit recommendations across brands and styles. The platform is leveraged by leading footwear and apparel retailers and represents 17,000 brands and 82 million active members. True Fit provides shoppers the opportunity to personalize the online buying experience. The company raised $30M in growth funding and intends to use the proceeds to expand operations and its business reach. The platform covers the industry’s brands and styles to deliver fit recommendations for apparel and footwear. True Fit is a Boston-based personalization platform for apparel and footwear that helps online shoppers find clothes that fit and match their tastes. The company built a data platform that matches the data of clothes customers have purchased with items they are considering, pulling in 100+ data points per clothing range and employing machine learning/AI. It began by solving the fit problem to reduce returns and has expanded into a broader recommendation engine offered via an API. The API is intended to help retailers personalize search, email marketing, retargeting and, in future, chat and voice applications. True Fit's data also powers analytics and insights for retailers and brands to inform merchandising, marketing, and manufacturing decisions. The company works with retailers and partners across North America, the U.K., the E.U., and has recently expanded into Asia and South America; it says registered users with True Fit profiles have surpassed 55 million. True Fit is a discovery platform for footwear and apparel that has mapped a Genome™ of fit, style, and consumer preference data. The Genome defines millions of styles from 10,000 brands with 100–200 detailed attributes per item and powers its Confidence Engine, Discovery Engine, and True Insight analytics. Through advanced machine learning the platform delivers personalized recommendations and curates catalogs to match consumers’ fit, personal style, and performance needs, producing a reported 5 percent site‑wide lift to retailers’ net revenue. Retailer demand for its SaaS solution has risen sharply, with bookings and enterprise retail partnerships tripling year‑on‑year. True Fit's registered user base exceeds 20 million, adds about 1.5 million new users monthly from 300 million monthly page views, and is projected to surpass 30 million by year‑end. The company plans to use new funding to serve rising demand, drive continued innovation, and accelerate market growth of new products from the Genome platform. True Fit’s Discovery Engine aggregates fit data from 1,500 brands and anonymized transaction data to determine what clothing and shoes shoppers actually keep or return. When a user visits a retailer site (for example Macy’s or Nordstrom) they can create a True Fit profile by answering a few quick questions about items in their closet, a process the CEO says takes about 30 seconds. Once a profile is established, True Fit recommends the best size for an item and refines recommendations as the profile is used across retailers and categories. CEO Bill Adler says the recommendations reduce purchase hesitation, improve conversion for retail partners, and help shoppers pick items they’ll actually continue to wear. The company passed 5 million user profiles in 2014, added 1.2 million of those during the recent holiday season, and is currently adding roughly 150,000–200,000 users per week. True Fit raised $15M to fund further expansion. True Fit Corp., operating as My True Fit, is a Woburn, MA e-commerce site that uses proprietary True Fit software to match individuals to clothing and shoes tailored to their personal style and unique body type. The company says its software has been perfected over years of work directly with leading apparel brands. My True Fit reports hundreds of thousands of registered users. Financially, the company has secured $4.36 million of a planned $4.5 million equity funding round. Breakaway Ventures and Guggenheim Partners are listed as investors in the round.

Total raised

$129M

Funding rounds

5

Latest round

Equity

Latest activity

Dec 2021