Udaan operates a B2B marketplace linking manufacturers and wholesalers to small retailers across categories including electronics, groceries, pharmaceuticals, and general merchandise. The company says it serves more than three million small retailers and is estimated to account for roughly 70 percent of India's B2B ecommerce market by volume. Founded in 2016 by three former Flipkart engineers, Vaibhav Gupta became CEO in 2021 while co-founder Sujeet Kumar remains on the board. Udaan has faced recent financial strain, including a default on $170 million in convertible notes that matured on June 30, and has pursued multiple funding rounds to shore up its finances. It raised $75 million in February 2025 and a $114 million Series G in June 2025 that valued the company at under $2 billion, down from a prior $3 billion peak. The company is pursuing a balance-sheet restructuring and new capital to stabilize its finances ahead of an anticipated IPO within the next two years.

Total raised

$1.7B

Funding rounds

11

Latest round

Equity

Latest activity

Jul 2026