Founded in 2021 by Hannah Samano, Unfabled uses a community-driven R&D approach called Unfabled Labs to identify and validate women’s health needs before launching products. Its Essentials supplement line targets issues such as bloating, cramps, low energy, sleep problems, and stress, and has quickly expanded from an initial 50 Boots stores to 737 locations—a more than 1,000% retail footprint increase. The company combines data insights, scientific backing, and lived experience to create products "by women, for women." Direct-to-consumer traction has translated into retail momentum, earning Unfabled a place in Boots’ Ignite accelerator for trending brands. To date, the startup has secured just over €3.3 million in seed funding, 67% of which comes from female investors, reflecting its mission to improve gender representation in both healthcare and venture capital. Unfabled positions itself as a leading voice in the growing European femtech sector, aiming to build a broader category of accessible, consumer-focused women’s health solutions.

Total raised

$3M

Funding rounds

2

Latest round

Seed

Latest activity

Oct 2025