Unifonic provides an engagement platform that integrates customer communication channels—including text, voice, messaging, and web—into a single platform to help organizations build stronger customer relationships. Founded in 2006 by Ahmed Hamdan and Hassan Hamdan and based in Riyadh, the company serves brands, governments, banks, and other organizations. Unifonic processes more than 10 billion transactions on its platform annually and has quadrupled in size since its $21M Series A in 2018. The company positions its solutions to let customers avoid maintaining costly communication infrastructure while maximizing engagement ROI. Proceeds from the latest round will fund product development and hiring to expand into new markets around the globe. Unifonic is a B2B cloud communications platform, often described as the "Twilio of emerging markets." Its product is a Communications Platform as a Service (CPaaS) offering with plug-and-play, last-mile tools localized to regional telecom infrastructure and hosted on multiple clouds to increase reliability and minimize latency so transactions process in milliseconds. The company has 100+ employees across nine regional offices and serves over 5,000 B2B clients, including Souq.com, Aramex, Al Jazeera, HSBC, Uber, FedEx and Carrefour. Unifonic competes with larger global players such as Twilio and MessageBird, and in emerging markets often faces smaller single-country providers. The firm was founded by brothers Hassan and Ahmed Hamdan, who were selected as Endeavor Entrepreneurs in 2013. According to the company, the new capital will be used to scale across the MENA region and globally and to invest further in the platform.

Total raised

$146M

Funding rounds

2

Latest round

Series B

Latest activity

Sep 2021