Untamed is a direct-to-consumer subscription cat food brand that delivers shelf-stable, high-meat-content, human-grade wet meals tailored to individual cats. Customers complete a short questionnaire to enable Untamed to create personalised monthly boxes portioned for each cat. The company serves pantry-fresh, easy-to-serve meals and reports delivering to 80,000 cats monthly and having served over 50 million meals since launch. Untamed was started five years ago by co-founders Ben Spicer, Lenny Cordell and Marco Pacifici after adopting an ancestrally inspired diet for their own cats. Its product emphasis is on whole meat and protein-rich recipes designed for obligate carnivores. The company says the fresh funding will boost operations, expand reach, and challenge legacy pet food brands.

Total raised

$14M

Funding rounds

1

Latest round

Series B

Latest activity

Apr 2025