Upland is a web3 metaverse platform mapped to the real world that aims to build a digital open economy. The platform supports virtual property trading, world‑building, collecting, competitions (including car racing), and storefronts operated by metaverse entrepreneurs. Its ecosystem uses UPX as a medium of exchange and Spark as a utility token to fuel community value creation. Upland reports over 3 million registered accounts, nearly 300,000 landowners, and more than 6 million NFTs sold. The company says it will use new funding to advance its roadmap and introduce platform components and features that leverage artificial intelligence. Upland maintains offices in Palo Alto, Las Vegas, Ukraine, and Brazil. Uplandme operates Upland, a metaverse built on blockchain that sits on top of the real world and enables users to play, earn and connect while ensuring true ownership of digital assets (NFTs). The product is available on iOS, Android and the web and follows an open market economy model for virtual properties. Since open beta in early 2020 the platform has opened 13 U.S. cities, attracted over 100,000 virtual landowners and recorded more than 2 million NFT purchases; San Francisco and Manhattan virtual land parcels have been sold out. The game sees more than 60,000 daily active users who buy, sell and trade virtual properties, build houses, complete collections and participate in events. Founded in 2018, the company plans to use the new funding to grow teams in the U.S. and Europe and to invest in brand partnerships and user acquisition. The company’s reported valuation after the round is $300 million. Uplandme builds Upland, a blockchain technology–based digital property trading game that blurs the boundaries between real and virtual worlds. The game uses an in-game currency called UPX to power its economy; players can complete property collections, use location-based features and trade properties on a marketplace. Upland launched a closed beta in June 2019 that lets early adopters buy virtual properties in San Francisco, and the company maintains a wait list for beta access. Founded in 2018 by Dirk Lueth, Mani Honigstein and Idan Zuckerman, Uplandme is focused on completing initial development and moving toward a public launch. The company raised a seven-figure funding round to support that initial development and launch; no revenue or user metrics were disclosed in the article.

Total raised

$25M

Funding rounds

3

Latest round

Series A

Latest activity

Oct 2023