The Venture Codex Logo

The Venture Codex

CRIT Ventures

4F, 10 Eonju-ro 93-gil, Gangnam-gu, Seoul, Seoul-t'ukpyolsi, South Korea

Overview

CRIT Ventures is to invest in seed-stage, early-stage, and later-stage companies.

Total investments
14
Lead investments
5
Investments · 12mo
6
Active investors
3
Visit website

Investment portfolio

  • New ID

    Led · Series B · Aug 2026

    New ID builds and operates global over-the-top (OTT) and free ad-supported streaming TV (FAST) platforms alongside advertising operation and commercialization platforms and AI-driven localization tools. The company also offers dedicated platform-building solutions for connected TV and automotive environments. It currently partners with more than 30 streaming platforms—including Samsung TV Plus, LG Channels, Prime Video, Pluto TV and Tubi—and operates over 400 FAST channels, positioning itself as one of Asia’s largest FAST operators. New ID reported a 37.3% revenue compound annual growth rate since 2022 and won a $3M Export Tower award in 2025. The firm plans to use the new equity to expand its CTV ad business by more than twofold and to upgrade its proprietary technology and solution stack.

  • Whif

    Participated · Series A · Aug 2026

    Whif is an interactive content platform that enables users to form relationships with AI characters and generate evolving narratives through conversation, with anyone able to create and share characters. The service emphasizes relationship- and story-driven interactions rather than predetermined question-and-answer responses, positioning users as creators as well as consumers. Launched in mid-2025, Whif achieved rapid growth: paying users average 217 minutes of daily engagement, payment volume grew at an average monthly rate of 110% over nine months, and monthly revenue expanded 1,000-fold within a year. Whif operates in 13 countries and derives roughly 40% of revenue from overseas markets, targeting over 60% by year-end. The company plans to move the product into a multimodal phase—integrating images and video and extending characters into IP like webtoons, videos, and games—and is expanding headcount across development, planning, design, and marketing to support these plans.

  • Botanika

    Participated · Equity · Aug 2026

    Botanika is building an infrastructure network focused on three pillars: DePIN to supply distributed hardware, RWA concepts to structure ownership, and AI workloads to drive real usage. Its first product iteration, NIMBUS, is described as an infrastructure stack designed to generate revenue from actual demand rather than token inflation. The team positions the project as a response to concentration risks in AI infrastructure and aims to distribute ownership across a broader set of participants. Botanika has raised $1.5 million in its announced round, with proceeds earmarked for developing its hardware network, token economics and ecosystem on Solana. Several investors and angels in the round are connected to Solana-native projects, underscoring the company’s alignment with that ecosystem.

  • Scone

    Participated · Series A · Mar 2026

    Founded in 2018, Scone develops and operates virtual intellectual property by combining in-house 3D motion-capture technology with live-streaming production tools. The company has launched roughly 40 virtual characters, including the VTuber group “Meechu,” giving it one of the largest virtual character portfolios in Korea. Scone’s model allows human artists to co-create content while the company centrally manages the IP, generating revenue through live donations, merchandise, advertising, and secondary content adaptations. In 2024, revenue from its virtual IP division grew more than four-fold year over year. With fresh capital, Scone plans to extend its IP into games, web novels, webtoons, AI chatbots, and trading card games while also pursuing virtual IP partnerships in Japan, China, and Taiwan. Ongoing collaborations with past strategic investors Naver D2SF and SM Culture Partners are expected to accelerate these initiatives. The company positions itself as a platform enabling creators in overlooked sectors to establish new stages through virtual technology.

  • Peb

    Led · Seed · Jan 2026

    Peb is a Korean hybrid-casual mobile game developer founded by former Treeplla executives Seok Kang and Cheolyong Kim. The team focuses on games that combine simple controls with progression-driven monetization and long-term retention mechanics. Peb’s first project, Dig & Roll, features dice-based digging gameplay and is targeting a global launch in the first half of 2026 under a recently signed publishing agreement with Treeplla. Although the company is only a few months old and has not yet released a product, its founders previously worked on Cat Snack Bar, a title that exceeded 40 million global downloads, demonstrating strong live-ops experience. With its seed financing secured, Peb intends to expand Dig & Roll internationally, prototype additional hybrid-casual concepts, and gradually build internal publishing capabilities. The company has so far raised $690,000 in equity capital and has not disclosed any revenues or active user metrics of its own. Execution discipline and global scalability remain core priorities as Peb moves from funding to production.

Team