User Interviews offers two core products: Recruit, which sources study participants across demographics and behaviors, and Research Hub, a CRM-like tool for building and managing user panels and study logistics. More than 2.4 million people have signed up on the platform, with roughly 50,000 participants active each month. The company reports using machine learning to detect survey fraud, flagging about 0.3% (~150) of monthly active participants as suspicious. Researchers can double-screen participants, require NDAs or consent, and typically compensate participants between $50 and $200 per study. User Interviews counts "thousands" of brand customers, including Adobe, CNN, Amazon, Intuit, the Mayo Clinic, Spotify, Pinterest and Citibank. The company did not disclose revenue figures; management says the new funding will fuel growth and further build its core products. User Interviews built Recruit, an a la carte participant procurement product, and Research Hub, a CRM and recruiting tool for research teams to manage panels and participant logistics. The company does not run surveys or A/B tests itself but connects clients with qualified participants and manages workflows. It recently added a subscription layer so customers can buy annual access in addition to usage pricing, enabling trials before full commitment. User Interviews reports 140% annual growth that accelerated during the pandemic and counts clients including Amazon, Microsoft, Colgate and Spotify. The team is roughly 50 people, fully remote, with nearly half the workforce female. The company plans to use new funding to hire more product staff and build integrations with user-testing software and clients' data management systems. User Interviews began after its founders pivoted from an unsuccessful amenities logistics product (Mobile Suites) to a user-research platform after discovering the difficulty of recruiting and managing participants. Its core product, Recruit, matches companies with non-users for feedback and is priced at $30 per matched person. It also offers Research Hub, a CRM-like product for tracking feedback, managing outreach frequency, and facilitating researcher workflows; Research Hub pricing starts at $150/month. The company has enterprise and growth customers including Eventbrite, Glassdoor, AT&T, DirecTV, Lola, LogMeIn, Thumbtack, Casper, ClassPass, Fandango, NNG, Pinterest, Pandora, Colgate, Uber and REI. CEO Basel Fakhoury said the company has a large pipeline of product ideas clients want and is focused on building new features quickly. Financially, the company sells Recruit per participant and Research Hub subscriptions and has just raised fresh seed capital to support growth.

Total raised

$43M

Funding rounds

3

Latest round

Series B

Latest activity

Dec 2022