Verto Analytics is a media measurement and behavioral analytics company that provides a platform giving brands and companies a holistic view of consumers' behavior, demographics, lifestyles, attitudes, and interests. The company owns and operates single-source, passively metered panels in multiple countries that measure behavioral changes across all media second-by-second, and it layers triggered surveys on top of the panels. Brands, publishers and researchers use Verto’s services to benchmark against competitors and the market, fill gaps in the consumer journey, and identify ways to increase engagement and loyalty. The company is led by founder Dr. Hannu Verkasalo and Pat Brennan, president of U.S. operations, and is based in Helsinki and New York City. In January 2020 Verto raised $16m in its third funding round. It plans to use the funds to accelerate the commercial rollout of new syndicated and custom solutions and to make strategic improvements to customer service. Verto provides a media measurement platform built on a single-source, passively metered panel that measures behavioral changes second-by-second across all media, giving a holistic view of consumers. The platform links behavior with demographics, lifestyles, attitudes and interests and is used by brands, publishers and researchers. Verto has clients including Microsoft, Intel, Google, Netflix, CNN and Kargo and has extended its methodology into syndicated research services. The company has three granted patents and 13 additional patents under consideration in European and U.S. patent offices. It maintains commercial hubs in San Francisco, Seattle, Cincinnati and New York City and plans to invest in its Helsinki-based Verto Data Lab as a center of excellence. The company said it will use new funding to accelerate growth in the media measurement market and to boost customer success and commercial account management. Verto Analytics provides single-source audience measurement solutions that monitor consumer behavior across every device, app and platform to inform marketing, competitive intelligence, media buying and product strategy. Its services include Verto Content Watch, Verto Device Watch and Verto App Watch, each focused on cross-device digital media properties and publishers, digital devices and platforms, and mobile apps. Launched in 2013 and led by CEO Dr. Hannu Verkasalo, the company is NYC-based with offices in San Francisco, London and Espoo, Finland. Customers named in the article include Microsoft, EA, Cisco, Yahoo and YuMe. The company raised $16.1m in a Series B and has $23.9m in total funding to date; it plans to use the new capital to scale services globally and expand operations across digital media, mobile app and gaming, adtech and Internet sectors. Board changes accompanying the round include Ben Feder joining as Chairman and Henrik Landgren of EQT Ventures joining the board. Verto Analytics is a New York–based digital media measurement company that combines cross-platform digital media measurement and audience research for multi-platform devices in real time. Its offering targets measurement across desktop PCs, mobile, tablets, smart TVs and is positioned to address demand for wearables measurement as that market grows. The company competes with firms such as Effective Measure and SocialBro. Financially, Verto disclosed a $5.4M Series A in April from Conor Venture Partners and has now secured additional capital. The most recent financing consists of a $2.4M follow-on investment led by Open Ocean Capital with participation from Conor Venture Partners and angel investors. No debt or other instrument details were disclosed in the articles. The disclosed funding this year totals $7.8M when combining the April Series A and this follow-on round.

Total raised

$48M

Funding rounds

4

Latest round

Equity

Latest activity

Jan 2020