Viceversa offers revenue-based financing to online businesses — marketplaces, B2C and B2B e-commerce, and subscription services — pairing flexible capital with an analytics and insights platform. The platform connects sales and marketing channels (Amazon, Meta, Stripe, etc.) to monitor marketing KPIs and performance. Its latest product is an embedded finance solution for eCommerce and marketplace enterprises. Launched in November 2021 by Matteo Masserdotti and Pedro Salvi, the company operates from offices in Milan and Dublin. Viceversa intends to use the new funds to expand operations and business reach. The company reports a total portfolio value of more than €25m and serves clients across six countries. Viceversa is a revenue-based financing company that provides capital to European digital businesses, investing between €10K and €1M per company to support growth without equity dilution or debt guarantees. Founded in late 2020 and based in Milan, Italy and Dublin, Ireland, the company operated in stealth until this announcement. Its leadership team includes Matteo Masserdotti (CEO), Pedro Salvi (CFO), Pietro Pogliani and Patrick David. Viceversa intends to use new funding to expand its investment portfolio from €1M to €20M over the next 12 months. The company plans to establish partnerships with marketing agencies, VC funds and eCommerce players to scale deal flow and distribution. Current operations focus on digital businesses showing clear signs of growth under a revenue-based financing model.

Total raised

$38M

Funding rounds

3

Latest round

Debt Financing

Latest activity

May 2023