Videoly searches YouTube for high-quality product videos and automatically embeds them on online stores’ product pages to give consumers richer information for purchase decisions. All videos are validated by a human viewer before being linked to ensure suitability. The platform also helps brands distribute original videos to retailers and control how and where their videos are shown, including placement next to add-to-cart buttons. Its solution is used by over 400 online retailers and brands globally, including Stadium, Bauhaus and Gigantti, reaching millions of consumers every month. Founded in 2014 and based in Helsinki, Videoly emphasizes a people-centric work culture and an equal gender balance in its management team. The company plans to grow further across Europe and North America and already has team members in Toronto as well as Helsinki. Videoly provides an e-commerce integration that finds and embeds relevant user-generated product video reviews on product pages so shoppers can watch reviews without leaving the merchant site. The company built a demo Chrome add-on that automatically adds videos on marketplaces like Amazon and eBay and emphasizes authenticity by matching independent blogger and consumer reviews to products. Videoly reports strong operating effects for customers: one client (HiFiSound.de) saw a 50% increase in sales over two months, average order value rose, users spent about 30% more time on site, and product return rates decreased. The team is split between Espoo/Helsinki (HQ and core technology) and Berlin (sales and customer service). Product roadmap focuses on improving the video search algorithm to better categorize review genre and add video quality filtering, and on securing partnerships with large online stores. Financially, Videoly has secured €120K from Finnish investors Reaktor Polte and Tekes and is seeking investors for a seed round early next year.

Total raised

$7M

Funding rounds

2

Latest round

Series A

Latest activity

Feb 2022