Weee! is a multicultural e‑grocery platform founded in 2015 that offers more than 10,000 locally sourced and hard‑to‑find Chinese, Japanese, Korean, Vietnamese, Filipino, Indian and Latin products. The company typically adds over 500 new products per week and partners with more than 1,000 restaurants, bolstered by its October acquisition of Asian food delivery company RICEPO. Monthly active users grew 150% year over year, and Weee! employs about 1,500 people. Management is focused on deepening its supply chain, increasing direct importing to the U.S., and expanding into two additional ethnicities. Product roadmap includes household and beauty categories to move toward a more mainstream assortment, plus investments in warehouse automation and AI‑driven product recommendations. The company plans to scale go‑to‑market and hiring to raise awareness beyond its current user base. Weee! is an ethnic e-grocer offering specialty products and everyday essentials across a category assortment focused on Asian and Hispanic cuisines. Founded in 2015 by CEO Larry Liu and based in Fremont, California, the company offers next-day delivery with a low order minimum and does not require a subscription. It currently serves 14 key regions coast-to-coast and aims to expand to 30 cities across North America by 2024. The company raised $315M in Series D financing to further accelerate geographic expansion using efficient fulfillment technology, broaden its product assortment, recruit talent, and invest in personalization features to engage Asian and Hispanic communities. The business emphasizes expanding its reach and improving fulfillment efficiency to support growth. Weee! operates a vertically integrated online grocery service that sources Asian groceries — including fresh kimchi and Japanese desserts — and delivers them next day from company warehouses to major U.S. cities. The company emphasizes product differentiation and direct supplier relationships to keep prices low and reduce food waste through fast inventory turnover. It has pursued operational efficiency across procurement, warehouse management, staffing, and delivery, and added former Netflix operations exec Tom Dillon to its board. Weee! turned profitable earlier this year and went cash-flow positive. In June the company reported 700% year-over-year revenue growth and was on course to generate revenue in the lower hundreds of millions in 2020; it is currently growing 15–20% above its March peak. With the new proceeds it plans to hire talent and expand delivery coverage from eight key regions to 13–14 cities across the U.S. by year-end. Weee! operates a one-stop online market and delivery app for specialty and staple Asian groceries, including produce, snacks and skincare. The company was launched in mid-2015 by Larry Liu and two co‑founders and pivoted in mid‑2017 from a group‑buying tool to full e‑commerce and warehouse operations. It sources from roughly 300 suppliers (mostly U.S.-based), runs its own warehouses, and relies on next‑day delivery with third‑party drivers and free delivery over $35. Revenue grew roughly 700% year‑over‑year and is estimated in the lower hundreds of millions annually; headcount is about 400 employees, many in warehouses receiving hazard pay during the pandemic. Weee! emphasizes low food waste from fast inventory turns and uses coupons, referral incentives, influencers and video content to drive user acquisition. The company delivers throughout the Bay Area, Greater Los Angeles and Greater Seattle and plans expansion to New York, Dallas and Vancouver, B.C.

Total raised

$825M

Funding rounds

4

Latest round

Series E

Latest activity

Feb 2022