Clique Media Group operates a portfolio of lifestyle and beauty editorial brands that combine data science with editorial teams to create shoppable content and products. Its offerings include brands such as Who What Wear, Byrdie, MyDomaine, CollegeFashionista, THE/THIRTY, and Obsessee, plus CMG Studios (an in‑house creative agency) and the INF Network representing 55+ influencers. The company has expanded beyond media into commerce, launching a Who What Wear clothing, shoes, and accessories line at Target and a SHOP/Who What Wear app. CMG plans to use new capital to build out its consumer products division and further expand editorial properties and in‑house creative offerings for advertisers. Operationally, CMG reports a 30mm+ and growing audience, a 57% increase in employees over the last year, and 100% year‑over‑year revenue growth for the past three years. The company was founded in 2006 and was recently named to Fast Company's Most Innovative Companies list. Who What Wear is a shoppable fashion site focused on fashion advice, where every piece of content is clickable and drives readers toward purchases. The site was started in 2006 by Hilary Kerr and Katherine Powers and is one of three media properties under the Clique Inc. umbrella alongside Byrdie and MyDomaine. Who What Wear reports 3.8 million uniques, while the three Clique sites together see 11.2 million uniques. The editorial model has incorporated native advertising and shoppable content since before 2007. The company says the new funding will be used to grow the content business and expand internationally, first into Europe and Australia. Beyond expansion, Who What Wear is also looking to launch its own ecommerce product.

Total raised

$23M

Funding rounds

2

Latest round

Series C

Latest activity

Jun 2017