Whoop builds wearable fitness and health trackers paired with a subscription service that captures user biometric and performance data. The company ships millions of hardware units globally while operating a recurring-revenue subscription model, which management says makes bookings the most useful operating metric. Whoop exited last year at a $1.1 billion bookings run rate, representing 103% year-over-year growth. It has now raised roughly $900 million in total capital since founding. The company is investing raised capital in hiring and talent, marketing and brand awareness, continued R&D, and accelerating international expansion. Whoop is also pursuing deeper health and medical capabilities, underscored by strategic participation from Abbott and Mayo Clinic in the latest round.

Total raised

$980M

Funding rounds

11

Latest round

Series G

Latest activity

Mar 2026