WickedGud is an India-based FMCG startup that sells noodles and pasta with an emphasis on healthier, flavour-rich offerings. Its line-up ranges from a ₹20 Masala Noodles value pack to cup noodles and Korean-style spicy variants such as Korean Fiery 2x Spicy, Chilli Cheese and Chilli Chicken. Over the last 12 months the company has delivered 3× revenue growth and expanded its footprint to more than 5,000 retail outlets, including 1,500 Reliance Smart Bazaar stores and about 50 DMart locations, while maintaining a strong presence on Amazon, Blinkit, Instamart, Zepto, BigBasket and Flipkart. Cup noodles and Korean-style SKUs now account for over 42% of volumes and roughly 30% of value, and six of its products rank among Amazon’s top 30 best-selling Pasta & Noodles items. Fresh capital will be deployed to deepen omni-channel distribution, strengthen supply-chain and backend operations, and speed up new product launches in high-velocity categories. WickedGud supports its growth with humour-led marketing campaigns fronted by actor-investor Shilpa Shetty aimed at Gen Z and millennials. The brand’s execution and growth trajectory earned it a place on the Forbes Asia 100 to Watch 2025 list.

Total raised

$3M

Funding rounds

3

Latest round

Equity

Latest activity

Dec 2025