Winnie operates an app and service that helps users find local childcare providers, offering detailed program information such as tuition, licensing status, and parent reviews. The platform integrates with local licensing authorities to surface citations or active investigations. Winnie generates revenue through ads from providers and provides providers a channel to reach more parents. Over the past year the company expanded its coverage from 500 to 7,000 cities, now reaching more than 4 million parents and featuring over 150,000 daycares and preschools. The company plans to use the new funding to build tools for childcare providers to market their businesses, process payments, handle paperwork, and fill temporary openings. Founders Sara Mauskopf (CEO) and Anne K. Halsall (CPO) conceived Winnie in 2016 while working at Postmates. As part of the financing, Rethink Impact founder Jenny Abramson is joining Winnie's board of directors. Winnie is a San Francisco–based app and web platform that maintains a crowdsourced directory of family-friendly businesses and a real-time community for parenting questions. The product surfaces details parents care about—changing tables, nursing areas, stroller access—and aggregates ratings and reviews from other parents. Winnie’s directory has grown to over 2 million places across the United States and the app is available in 10,000 U.S. cities; it has surpassed over a million users. The company distributes its data across iOS, Android and the web, and encourages business owners to claim and update their pages. Near-term plans include building more personalization features to tailor content as children age and expanding data to services for older kids (e.g., summer camps, driver’s ed). Winnie will also use funds to hire additional engineers to scale the platform. Winnie offers an app and web platform that helps parents and caregivers find destinations for kids using a curated and crowdsourced database of over 1 million locations. The service is available on iOS and on the web at winnielabs.com. The company was founded in January 2016 by Sara Mauskopf and Anne K. Halsall. Winnie plans to use recent funding to hire engineers and accelerate development of new features. The article does not disclose revenue or user counts. Winnie is based in San Francisco, CA.

Total raised

$15M

Funding rounds

3

Latest round

Series A

Latest activity

Oct 2019