Founded in 2021, WNWN Food Labs (branded Win-Win) has developed patented fermentation technology that turns ingredients such as rice and carob into chocolate-like products that look, melt, taste and snap like traditional chocolate. The company’s cocoa-free formulations use up to 80 % less water and generate 82 % fewer CO2e emissions than conventional chocolate, directly addressing deforestation, climate-driven yield declines and other ethical issues in the cacao supply chain. Win-Win applies classic chocolate-making steps—roasting, grinding, refining and tempering—to its alternative base, enabling seamless substitution in pastries, cookies, coatings, desserts and more. Its portfolio currently includes award-winning vegan “M.lk” and dark varieties and has secured a distribution partnership with Martin Braun-Gruppe for the DACH region. With growing demand from manufacturers, food-service providers and retail, the startup plans to scale UK production and enter major European markets. To date, the company has raised £8 million in equity financing to fuel team growth, new product lines and continental expansion.

Total raised

$10M

Funding rounds

2

Latest round

Series A

Latest activity

Jul 2025