Workshop offers a dedicated internal email platform designed to create, send, and measure employee emails and branded internal communications across distributed teams. The product includes drag-and-drop templates, automatically updated distribution lists, and engagement analytics, and it integrates with internal channels such as Slack, SharePoint, SMS, and Microsoft Teams. The platform is used by Fortune 500 companies and name-brand organizations including Papa John’s, Steve Madden, Edelman Financial, Northern Tool, and Movement Mortgage. Workshop plans to use the new funding to accelerate product innovation, recruit additional engineering talent, and scale go-to-market efforts. The company also intends to expand sales and marketing and reinforce the customer success team with additional support. Workshop was co-founded in 2020 by Rick Knudtson, Ben Stevinson, and Derek Homann. Workshop provides a purpose-built platform for internal communications with drag-and-drop templates, automatically updated distribution lists, and engagement analytics. It integrates with internal channels including Slack, SharePoint, SMS, and Microsoft Teams to distribute and measure employee emails and branded messages. The company was co-founded in 2020 by Rick Knudtson, Ben Stevinson, and Derek Homann and is based in Omaha, Nebraska. Workshop raised $5.2M in additional seed funding and plans to use the capital to accelerate product innovation and hiring. The immediate hiring focus is on engineering and sales talent to support product and go-to-market expansion. The product is designed specifically for internal use across distributed teams and emphasizes ease of use and measurable engagement data. Workshop provides an employee communications platform that serves as a single source of truth for internal information, offering an all-company hub, personalized updates, pinned resources, an employee directory, and global search. The product lets communicators create well-designed, targeted messages in minutes and distribute them via email, text, or Slack. The company has officially launched the platform and reports positive feedback from early customers about solving key internal-communication pain points. Workshop plans to use the seed proceeds to build out its team with a current focus on recruiting engineering talent and adding more functionality. The founding team includes Dusty Davidson and Rick Knudtson (former founders of Flywheel) and Ben Stevinson and Derek Homann (former founders of Median), who together have led prior companies to exits. The company is based in Omaha, Nebraska.

Total raised

$21M

Funding rounds

3

Latest round

Series A

Latest activity

Nov 2023