YABA acquires digital-native brands that sell on Amazon and manages them to accelerate growth and efficiency across marketplaces. The company focuses on categories including home, beauty, sports, baby care and pet care, and has acquired brands such as Banbaloo and Superscandi. YABA improves performance for acquired sellers through better stock management, optimized sourcing, and increased investment in branding, marketing and marketplace positioning. Founded in 2020, the startup acquired 12 companies in its first year and generated an aggregate turnover of more than $20 million. Management plans to expand some brands onto other marketplaces such as Lazada, Shopee and Mercado Libre, enter offline channels, and broaden category coverage. The company aims to incorporate around 15 new companies this year to build a portfolio of at least 30 brands and targets aggregate turnover of at least $170 million within three years.

Total raised

$85M

Funding rounds

2

Latest round

Equity

Latest activity

Mar 2022