Founded in Estonia in 2017, Yaga operates an online marketplace focused on second-hand fashion, combining social features with secure escrow payments and localised logistics. The company has become the leading resale platform in South Africa and now attracts more than 12 million monthly visits. Yaga’s value proposition centres on affordability—items are typically listed at 50–80 percent below new retail prices—while advancing sustainable consumption. Revenue is generated from transaction fees, though specific figures were not disclosed in the article. With its newly raised capital, the company plans to deepen its footprint across Africa and expand into the Middle East and North Africa (MENA) region. Management believes the global shift toward resale, projected to push the second-hand apparel market to $367 billion by 2029, provides a large, tail-wind market opportunity. The fresh funding will also be used to grow the team and enhance product capabilities in existing markets.

Total raised

$7M

Funding rounds

2

Latest round

Series A

Latest activity

Oct 2025