Zelf offers Gen Z-targeted banking delivered inside instant messengers such as Facebook Messenger, WhatsApp, Telegram, and Viber, enabling users to open an IBAN account and receive a virtual Mastercard in minutes. The product includes an AI-powered voice control system for actions like requesting money, sending invoices, and checking account activity. The company launched in France in August 2020 and reports its digital Mastercard cards are actively used by tens of thousands of cardholders. Over half a million customers from 100+ countries have pre-ordered Zelf cards, demonstrating significant demand ahead of broader rollout. Zelf plans to use new funding to boost growth and expand services across Europe — specifically Spain, Germany, Poland, and Italy — and to establish a presence in the UK and the US. Elliot Goykhman is the Founder & CEO leading the rollout and product development.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Feb 2021