The Venture Codex Logo

The Venture Codex

Ad4Ventures

Viale Europa 48, Cologno Monzese, Lombardia, 20093, Italy

Overview

Ad4Ventures is an initiative of venture capital group Mediaset , with offices in Milan and Madrid, aimed to invest in new high potential in mid-stage. It has developed a unique and innovative business model that offers investments in advertising and promotion to companies that have already achieved a certain level of maturity in the markets to a large expansion in exchange for equity or revenue share. It aims to invest in companies mid-stage with promising management team, proven results in terms of execution, sustainability of operating margins and innovative technological solutions. Ad4Ventures will also invest in companies in early stage if there is a clear opportunity for value creation. It has privileged access to the consumer market in Italy and Spain , thanks to its undisputed leadership in the promotion of goods and B2C services.

Total investments
4
Lead investments
0
Investments · 12mo
1
Active investors
2

Sector focus

  • Finance
  • Financial Services
  • FinTech
  • Venture Capital
Visit website

Investment portfolio

  • viteSicure

    Participated · Series A · Apr 2026

    viteSicure is a Milan-based digital insurance broker founded by Eleonora Del Vento and Alessandro Turra that focuses on making term life insurance accessible online. Its core product is an online distribution and brokerage service for term life policies. The company reached break-even and achieved a positive EBITDA in 2025. With the newly closed Series A and converted SAFE capital, viteSicure plans to expand operations and its business reach across Italy. The funds will also support ongoing product development and growth initiatives. Key investors in the round include Ad4Ventures (Mediaset), Gruppo MFE and Net Insurance, alongside prior backers whose 2023 capital was converted to equity.

  • Faba

    Participated · Equity · Aug 2025

    Faba, founded in 2019 and headquartered in Treviso, builds screen-free audio entertainment devices and physical sound figurines for children aged 0–10. Its flagship products, FABA Cuentacuentos and FABA+, use "Personajes Sonoros" figurines to unlock over 200 audio content experiences in Spanish, Italian, French, and English. The company has reached over 370,000 families across Italy, Spain, France, and Belgium, with 30,000 families in Spain and 1.7 million figurines sold. Faba reported €10 million in revenue in 2024 and is targeting €15 million in 2025. With the new capital, it plans to consolidate its presence in Spain, expand an omnichannel retail strategy across more than 2,000 European outlets, invest in product development, and grow the team by 20 hires by 2027. Its audio-first, screen-free approach emphasizes language and cognitive development and has support from educators and a University of Trieste study reporting improvements among users.

  • CornerJob

    Participated · Equity · Apr 2016

    CornerJob is a mobile recruitment platform that connects employers and jobseekers for skilled and hourly roles across Italy, France, Spain and Mexico. Launched in October 2015 by David Rodriguez, Miguel Vicente, Gerard Olivé and Mauro Maltagliati, the company operates offices in Barcelona, Paris, Milan, Madrid and Mexico City. Its app has reached 8 million downloads and more than 200,000 companies use the platform to publish job ads. Clients span industries including HoReCa, tourism, retail, construction, public sector, SMEs and blue‑chip companies such as Adecco, Eataly, Geox, Amnesty International, Generali, Manpower and McDonald’s. CornerJob intends to use the new funding to expand its leadership in digital recruitment across its operating countries. To date the company has raised over $57m, including a $19m funding announced in May 2017. CornerJob operates a lightweight mobile app for location-based job advertising, shortlisting and chat aimed at low-skill, high-turnover recruitment. It is building employer-facing SaaS tools to speed hiring and monetize via successful hires, and is investing in machine learning and productivity features such as 'flash questions', reviews/ratings and transactional services developed with Randstad. The company says it focuses on improving candidate experience while adding transparency on candidate and company behavior. CornerJob is active in France, Italy, Spain and Mexico and is eyeing expansion into an unnamed European market and the US. It reports 700k shortlistings per month (growing at an average compound monthly rate of 30%), 150,000 registered companies, 74% repeat listers monthly, and job listers growing 10% month-over-month. The new funding will be used for product development, reinforcing strategic markets and geographic expansion. CornerJob operates an Android and iOS jobs marketplace app that lets users create a profile, search and apply for full-time, part-time and student jobs, and chat with companies to clarify their profile. The app is active in Spain, France, UK and Mexico. The company was co-founded by Miguel Vicente, Gerard Olivé, David Rodriguez and Mauro Maltagliati. CornerJob said it will use the new funding to continue expanding operations, including growth in Mexico. The raise includes a media-for-equity component aimed specifically at expansion in Mexico. No revenue or user metrics were disclosed in the article. Cornerjob is a mobile application that helps non-executive workers find jobs across sectors such as hospitality, retail, industry, construction and sales. The app was created about a year earlier by Miguel Vicente, Gerard Olivé, Mauro Maltagliati and David Rodríguez within Antai Venture Builder. It leads in Italy and France and is expanding into Spain and Mexico. Cornerjob reports growth of roughly half a million downloads per month and about 20,000 new job offers appearing in the app. The company employed around 70 people and planned to invest the new funds in technology to become a one-stop recruiting solution for non-executive profiles and to strengthen its positions in core markets.

  • PrivateGriffe

    Participated · Equity · Oct 2014

    PrivateGriffe is a Milan-based social fashion marketplace that facilitates buying and selling second-hand, high-quality fashion items for women, men and kids. Founded in 2012 by CEO Leonardo Cucchiarini and Maria Cecilia Andretta, the platform lets users open online boutiques and upload products including bags, shoes, clothes, jewels and accessories. When items sell, PrivateGriffe collects, inspects and delivers the items and then pays the seller. The company raised €2.7m in equity funding in October 2014 from backers including Ad4Ventures and private investors selected by Banca Esperia. It had previously raised €1.2m at the beginning of 2014. The new funds will be used to launch a TV campaign, develop the e-commerce platform, hire new people and expand the catalog. PrivateGriffe operates a social fashion marketplace that enables members to buy and resell bags, shoes, clothes, jewels and accessories. Members can share style opinions on the platform and opt to give a portion of revenues to charities. The company was founded in 2012 by CEO Leonardo Cucchiarini and Maria Cecilia Andretta and is based in Milan, Italy. It completed an equity funding round of €1.2m led by VAM Investments with participation from a Banca Esperia-selected club of private investors and AngeLab. The company intends to use the funds to hire new people and to expand its technology development and marketing efforts. Ennio Valerio Boccardi, founding partner at VAM Investments, will join as vice chairman of the board.

Team