Al Faisaliah Group
Business Gate, Building 19, Al Marhoma St, Riyadh, Ar Riyad, 16460, Saudi Arabia
Overview
Al Faisaliah Group, a privately-held holding company that holds positions in the dairy, healthcare, and foodservice industries. The Group is recognized for its values, professional management, and decades-long strategic partnerships with leading local and global firms including notably Sony, Danone, Philips, and Accenture. It was founded in 1971 in Riyadh, Ar Riyadh.
- Total investments
- 2
- Lead investments
- 0
- Investments · 12mo
- 0
- Active investors
- 5
Sector focus
- Agriculture
- Consumer Electronics
- Electronics
- Food and Beverage
- Health Care
- Pharmaceutical
Investment portfolio
- Calo
Participated · Series B · Jul 2025
Calo offers ready-to-eat meals delivered via subscription plans that cater to various health goals; customers receive meals they can heat up later. The company emphasizes its technology, branding, and operational capabilities and has integrated acquired UK platforms into its stack. Calo delivered more than 10 million meals last year across Saudi Arabia, the UAE, Kuwait, Qatar, and Bahrain, and reported revenue growth of "close to 100%." It has expanded through acquisitions in the UK (Fresh Fitness Food and Detox Kitchen) and completed integration work while retaining existing personnel. Calo is pursuing geographic expansion into the UK, increasing physical presence with retail stores and kiosks, and exploring partnerships in physical spaces and gym bundle offerings with Armah Sports Company. The startup is targeting 10x revenue in the UK over the next three years and is also looking to acquire additional meal-kit services globally. Calo offers customized ready-to-eat meal subscriptions for segments such as weight loss, high-protein, balanced meals and specialty needs like muscle gain, diabetes, IBS, or PCOS. It operates scheduled chilled deliveries across Saudi Arabia, UAE, Kuwait, Qatar and Bahrain using one central kitchen per city and a fleet of about 200 vans. This year the company says it has served 10 million meals with average meal prices of $7–$9; Saudi Arabia accounts for 70% of revenues and the UAE 15%. Calo has hit nine figures in annualized revenue and runs at a nearly break-even state, targeting profitability by next year ahead of a planned public listing. Product roadmaps include deeper personalization (specifying exact protein/carbs/fat or removing ingredients), new business models like retail kiosks and on-demand delivery, and an acquisition of an unnamed UK food startup to expand outside the Middle East. The company was founded in 2019 by Ahmed Al Rawi and emphasizes capital-efficient growth through scheduled deliveries and a logistics model akin to a bulk milk run.
- The Food Lab
Participated · Seed · Apr 2022
The Food Lab launched in October 2020 and was founded by Kareem El Daly, Ahmed Osman, and Wesam Masoud after two years of bootstrapping. It operates cloud kitchens and offers end-to-end services including procurement, delivery operations, and a machine-learning virtual brand consultant that provides menu reengineering, marketing, profitability, and customer segmentation insights. The company charges clients a percentage of revenues, including aggregation, marketing, and procurement fees. Since launch the startup says orders have grown 10x and revenues have increased 60x, with more than 50 restaurants and food brands using its platform and roughly 175,000 end customers served. Revenues have been growing 25–35% month-on-month. The founders plan to expand their footprint across Cairo and other key Egyptian governorates, hire operational and community roles, and further develop their technology for customers and partners, with a future push into the Middle East and sub‑Saharan Africa.