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Allure Media

80 Pitt St, Sydney, New South Wales, 2000, Australia

Overview

One of the fastest growing digital publishers in Australia, Allure Media reaches over 8.2m* unique browsers in Australia every month. We are about premium, fast-paced, digestible content produced by high profile local editors. We partner with some of the world’s largest and innovative publishing partners to bring world leading brands to Australia: POPSUGAR, ShopStyle, Lifehacker, Gizmodo, Kotaku, Business Insider, Who What Wear, Byrdie, MyDomaine. *Nielsen Market Intelligence, Apr 2015

Total investments
2
Lead investments
1
Investments · 12mo
0
Active investors
0

Sector focus

  • Internet
  • Media and Entertainment
  • Publishing
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Investment portfolio

  • Kin Community

    Participated · Series D · Jun 2016

    Founded in 2007 by CEO Michael Wayne and based in Santa Monica, California, Kin Community is a digital media company that produces home-focused video content and manages a creator network. Kin Studios creates video content in food, home, and DIY categories, while the Kin Community multi-platform network features more than 120 lifestyle content creators including Rosanna Pansino, Hannah Hart, Jenn Im, Lauren Riihimaki and Rachel and Byron Talbott. The company has more than 170 million social followers and generates more than 600 million video views monthly. Kin Community raised $13.5m in a Series D financing and intends to use the proceeds to increase original content production and distribution across social, OTT and traditional media platforms. It also plans to continue global expansion into new markets including Australia and the UK and to invest in global sales, marketing and partner-management infrastructure. KIN operates KIN Community, a premium lifestyle network and creator platform producing female-focused video content across food, health, beauty, parenting, home and entertainment verticals. The company incubates online video talent, produces custom branded content and original programming including Emmy-winning series. KIN says its network attracts more than 25 million unique viewers each month, has over 4 billion lifetime video views and has drawn more than 20 million network subscribers since 2011. The company plans to use new funding to expand talent acquisition and support, grow its advertising sales team, develop original programming and pursue new business development opportunities. As part of its growth, KIN will partner with Corus to launch KIN Canada, leveraging Corus’s platforms to bring KIN’s creators and advertising opportunities to the Canadian market. KIN’s offerings include direct brand integrations and custom content programs for advertisers.

  • Bellabox

    Led · Equity · Sep 2014

    Bellabox is a beauty subscription site that curates and ships monthly boxes of beauty samples to members. Founded in October 2011 by sisters Sarah and Emily Hamilton, the company claims 70% market share in Australia and has 40,000 monthly members in Australia and Singapore. The startup reports 12% month-over-month subscriber growth. Bellabox emphasizes market research, customization and data-driven targeting to differentiate from traditional sampling services. Management says it will use new capital to expand service offerings, improve market research, hire staff and enter new Asia Pacific markets. The company also aims to integrate with publishers and advertisers to drive a "discover and then buy" e-commerce experience for beauty brands. Bellabox operates a mailed monthly beauty-samples subscription box and an accompanying online store. The company positions itself as a marketing and sales service for brands, using its subscription boxes and online channel rather than branding as a traditional beauty company. Co-founder and CEO Sarah Hamilton describes the business as primarily logistics, marketing and related services. Bellabox grew its subscriber base from an initial 350 to over 100,000. To fund that growth the company raised $1.3 million in expansion capital at the beginning of 2013 from a range of investors. The company framed not spending the $1.3M quickly as a beneficial mistake.

Team

No current team members are available.