Led · Series A · Jul 2021

imove offers a white-label platform that enables companies to provide electric vehicle subscriptions under their own brands. Its platform supports subscriptions to EVs from 18 manufacturers and more than 50 models. The company targets partners across automotive, finance, insurance, electricity and telecoms as alternative channels to ownership or leasing. Founded in 2018 and led by co-founders Hans Kristian Aas (CEO) and Gunnar Birkenfeldt (CPO), imove says it has strong unit economics and positive customer feedback. imove plans to scale its business across Europe and will use lead investor AutoScout24 as a distribution channel. The company competes with players such as Ridecell, Clutch (Cox Automotive), Fleetonomy and Vulog.