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The Venture Codex

Avery Dennison

207 Goode Avenue, Glendale, CA, 91203, United States

Overview

Producer of pressure-sensitive materials and labeling solutions.

Founded

1935

Deals · 12mo

1

Links

WebsiteLinkedInX (Twitter)

Stage focus

Series B
Series C

Geographic focus

Israel
United Kingdom
United States

Sector focus

Manufacturing
Packaging Services
RFID

Investment portfolio

9rounds
NAMEDATESIZE
Wiliot
Apr 2026Led
$75 MOther Equity
Circ
Mar 2023Participated
$25 MSeries B
Modern Milkman
Nov 2022Participated
$59 MSeries C
Gauzy
Feb 2022Participated
$60 MSeries D
Wiliot
Jul 2021Participated
$200 MSeries C
RoadRunner Recycling
Sep 2020Led
$10 MSeries C
Wiliot
Jan 2019Participated
$30 MSeries B
Wrapify
Mar 2017Led
$3 MSeed
Pragmatic Semiconductor
Oct 2016Participated
$22 MOther Equity
Wiliot
Apr 2026Led
$75 MOther Equity
Circ
Mar 2023Participated
$25 MSeries B
Modern Milkman
Nov 2022Participated
$59 MSeries C
Gauzy
Feb 2022Participated
$60 MSeries D
Wiliot
Jul 2021Participated
$200 MSeries C
RoadRunner Recycling
Sep 2020Led
$10 MSeries C
Wiliot
Jan 2019Participated
$30 MSeries B
Wrapify
Mar 2017Led
$3 MSeed
Pragmatic Semiconductor
Oct 2016Participated
$22 MOther Equity
9
Items
Browse all public portfolio deals

Insights

Time horizon

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Deal Distribution

Avery Dennison: 9 funding rounds are recorded in the selected participation categories.All available history.
Avery Dennison: 9 funding rounds are recorded in the selected participation categories. All available history
Round typeLed dealsParticipated deals
Seed10
Series B02
Series C+13
Other Equity11

Monthly Deal Activity

Avery Dennison: 9 deals are recorded across 121 months.All available history.
Avery Dennison: 9 deals are recorded across 121 months. All available history
MonthDeals
Oct '161
Nov '160
Dec '160
Jan '170
Feb '170
Mar '171
Apr '170
May '170
Jun '170
Jul '170
Aug '170
Sep '170
Oct '170
Nov '170
Dec '170
Jan '180
Feb '180
Mar '180
Apr '180
May '180
Jun '180
Jul '180
Aug '180
Sep '180
Oct '180
Nov '180
Dec '180
Jan '191
Feb '190
Mar '190
Apr '190
May '190
Jun '190
Jul '190
Aug '190
Sep '190
Oct '190
Nov '190
Dec '190
Jan '200
Feb '200
Mar '200
Apr '200
May '200
Jun '200
Jul '200
Aug '200
Sep '201
Oct '200
Nov '200
Dec '200
Jan '210
Feb '210
Mar '210
Apr '210
May '210
Jun '210
Jul '211
Aug '210
Sep '210
Oct '210
Nov '210
Dec '210
Jan '220
Feb '221
Mar '220
Apr '220
May '220
Jun '220
Jul '220
Aug '220
Sep '220
Oct '220
Nov '221
Dec '220
Jan '230
Feb '230
Mar '231
Apr '230
May '230
Jun '230
Jul '230
Aug '230
Sep '230
Oct '230
Nov '230
Dec '230
Jan '240
Feb '240
Mar '240
Apr '240
May '240
Jun '240
Jul '240
Aug '240
Sep '240
Oct '240
Nov '240
Dec '240
Jan '250
Feb '250
Mar '250
Apr '250
May '250
Jun '250
Jul '250
Aug '250
Sep '250
Oct '250
Nov '250
Dec '250
Jan '260
Feb '260
Mar '260
Apr '261
May '260
Jun '260
Jul '260
Aug '260
Sep '260
Oct '260

Sector Breakdown

Avery Dennison: Networks, Cloud & Communication is the largest displayed sector by deal count (6 deals).All available history.

A deal can appear in multiple sectors, so sector totals may overlap. Capital represents disclosed total round sizes, not fund cheque sizes.

Avery Dennison: Networks, Cloud & Communication is the largest displayed sector by deal count (6 deals). All available history
SectorDeals
Networks, Cloud & Communication6
Space & Frontier Tech4
Clean Energy & Sustainability3
Consumer & Lifestyle2
Manufacturing2
Hardware & Robotics1
Marketing & Advertising1
Food & Agriculture1
Professional Services1
Transportation & Logistics1
Social & Community Platforms1

Deal Size Distribution

Avery Dennison: 9 rounds have a disclosed size in the displayed size bands.All available history.

Undisclosed round sizes are excluded. Capital represents total round sizes, not fund cheque sizes.

Avery Dennison: 9 rounds have a disclosed size in the displayed size bands. All available history
Round size band (USD)Deals
<$5M1
$5M-$10M0
$10M-$25M2
$25M-$50M2
$50M-$100M3
$100M-$250M1
$250M-$500M0
$500M-$1B0
$1B+0

Deals By Geography

Avery Dennison: Israel has the largest recorded deal count among the displayed regions (4 deals).All available history.

Top 3 of 3 regions; European countries are grouped as Europe.

Avery Dennison: Israel has the largest recorded deal count among the displayed regions (4 deals). All available history
RegionDeals
Israel4
United States3
Europe2
Avery Dennison: 20 co-investors are shown, with 83North sharing 2 recorded deals.All available history.

Co-Investors

Bubble size = shared deals

Click a bubble to open that fund in a new tab.

Shows up to 20 co-investors ranked by shared deals. Deals may be shared with multiple funds, so rows overlap. Capital is total round size, not fund cheque size.

Avery Dennison: 20 co-investors are shown, with 83North sharing 2 recorded deals. All available history
Co-investorShared deals
83North2
Amazon2
Grove Ventures2
M Ventures2
Norwest Venture Partners2
Qualcomm Ventures2
Samsung2
3A Capital1
8090 Industries1
Arm1
BlueRed Partners1
Cambridge Innovation Capital1
Circulate Capital1
City Light Capital1
Davidson Capital1
ETF Partners1
Ibex Investors1
Insight Partners1
Klirmark1
Maersk Growth1

Investment Strategy

Avery Dennison: Led accounts for 33% and participating for 67% of round participation.All available history.
Avery Dennison: Led accounts for 33% and participating for 67% of round participation. All available history
CategoryDeals (count)Share (%)
Led333%
Participating667%
Avery Dennison: Single-lead accounts for 67% and co-led for 33% of lead dynamics.All available history.
Avery Dennison: Single-lead accounts for 67% and co-led for 33% of lead dynamics. All available history
CategoryDeals (count)Share (%)
Single-lead267%
Co-led133%

Team

Alicia Procello

President

Andrew Dennison

Co-Founder

Bill Toney

Vice President of Global RFID & Digital Market Development

Francisco Teixeira e Melo

VP & General Manager Global RFID

Julie Vargas

Vice President, Commercial , North America

Marshall Kay

Global Director, Retail Transformation Services

Max Winograd

VP, Connected Products

Melissa Schoger

Vice President and General Manager

Nicholas Colisto

Vice President and CIO

Stanton Avery

Co-Founder