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The Venture Codex

Ayra Ventures

1st Floor, Hornby View, 12, Gunbow Street, Fort, Mumbai, Maharashtra, 400001, India

Overview

AYRA Ventures is an asset investment firm that specializes in providing patient capital to consumer businesses.

Total investments
1
Lead investments
0
Investments · 12mo
1
Active investors
0

Sector focus

  • Asset Management
  • Finance
  • Venture Capital
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Investment portfolio

  • The Whole Truth

    Participated · Series D · Feb 2026

    The Whole Truth, founded by former Unilever executive Shashank Mehta with Rachna Aggarwal heading product development, develops and sells clean-label protein bars, protein powders, nut butters and dark chocolates that contain no hidden sugars, artificial flavours or preservatives. The brand leans on proprietary R&D and its own manufacturing facilities to differentiate in India’s better-for-you snack segment. It has cultivated a community of more than 400,000 followers and claims to hold strong positions across its core categories. Since its Series C round in January 2025 the company says it has tripled in size, though specific revenue figures were not disclosed. Profitability is described as the next milestone, and management views the current round as the starting point of an IPO journey. The fresh capital will be channelled into expanding in-house manufacturing capacity, bolstering working capital and building systems needed for public-market readiness.

Team

No current team members are available.