Led · Seed · Apr 2026

Zsystems operates a software and field-layer platform that sits on top of Morocco’s largest digitized retailer network, allowing brands to control products, prices, margins and promotions and instantly reach thousands of retailers. The company says it is not a buyer, reseller, or traditional distributor; instead it enables any company with a digital product or service to plug in via one integration to access the full network. Zsystems argues the model creates compounding network effects—each new brand attracts more retailers and each new retailer attracts more brands. The founders highlight that the business is CM3 positive (stated as a fact) and frame the opportunity as much larger than Morocco, citing a $40B domestic market and a $3T informal retail market across Africa. The company describes the model as duplicable across verticals where inventory moves through fragmented networks and characterizes the recent fundraise as the start of its next chapter.