Backwards Capital
New York, NY, United States
Overview
Backwards Capital presents early‑stage venture capital investments and strategic support services. It identifies entrepreneurs with non‑traditional backgrounds and partners with them prior to mainstream recognition. The firm provides founders with access to networks, market feedback, and capital, and collaborates on building scalable business models. The team evaluates opportunities across sectors, including technology, media, and consumer brands, supporting growth through introductions and advisory input. It emphasizes partnership with outlier founders and seeks startups that align with founder‑driven visions.
- Total investments
- 1
- Lead investments
- 0
- Investments · 12mo
- 1
- Active investors
- 1
Sector focus
- Venture Capital
Investment portfolio
- Sentra.app
Participated · Seed · Feb 2026
Sentra.app is a San Francisco–based startup developing an enterprise general-intelligence platform that provides an organizational memory layer for companies. Its software captures and memorializes decisions in real time, then uses that information to automate status reporting, meeting decision capture, actionable reminders, and just-in-time onboarding through modular applications. By continuously aligning teams around institutional knowledge, the platform aims to reduce repetitive manual work and prevent information loss. Led by CEO Jae Gwan Park and CTO Andrey Starenky, the company positions its product as a way to boost operational efficiency and knowledge retention across distributed organizations. Sentra.app has raised $5 million in seed funding to accelerate product development and customer acquisition. The new capital strengthens its balance sheet as it scales engineering and go-to-market efforts.
Team
Chris Zarou
LinkedIn