Participated · Seed · Jun 2021

Aura Bora makes small-batch, herb- and fruit-infused canned sparkling waters, with flavor combinations such as basil & strawberry, cactus & rose, and lavender & cucumber. The founders began experimenting in early 2019 and used personal savings and early sales to scale production, later manufacturing with three U.S. factories. The brand sells in roughly 2,500 stores and operates an e-commerce site that offers limited-edition flavor drops exclusive to the website. The company grew its team to 13 employees across marketing, sales, and operations. It navigated pandemic-era supply-chain challenges, aluminum shortages, and weather-related shipping issues by adapting fulfillment and inventory plans. Aura Bora also gained exposure from a Shark Tank appearance, which drove a one-day spike in web revenue.