SKU
620 Congress Ave Ste 320A, Austin, Texas, 78702, United States
Overview
SKU is an accelerator program for stellar consumer product startups. Startup companies with market-validated consumer products apply to its accelerator program to receive the resources and relationships that they require to become breakout successes and household names. SKU surrounds those stellar startups with a wraparound infrastructure of seasoned entrepreneurial mentors, customized educational content, advanced operations support, and access to funding. Since SKU's start (as Incubation Station) in 2011, their alumni companies have gone on to raise an average of about $2M in follow-on funding. Every company is still in operation today. Several of our alumni companies are turning heads across the consumer product sector.
- Total investments
- 1
- Lead investments
- 0
- Investments · 12mo
- 0
- Active investors
- 8
Sector focus
- Incubators
Investment portfolio
- Aura Bora
Participated · Seed · Jun 2021
Aura Bora makes small-batch, herb- and fruit-infused canned sparkling waters, with flavor combinations such as basil & strawberry, cactus & rose, and lavender & cucumber. The founders began experimenting in early 2019 and used personal savings and early sales to scale production, later manufacturing with three U.S. factories. The brand sells in roughly 2,500 stores and operates an e-commerce site that offers limited-edition flavor drops exclusive to the website. The company grew its team to 13 employees across marketing, sales, and operations. It navigated pandemic-era supply-chain challenges, aluminum shortages, and weather-related shipping issues by adapting fulfillment and inventory plans. Aura Bora also gained exposure from a Shark Tank appearance, which drove a one-day spike in web revenue.