The Venture Codex

Participated · Seed · Nov 2014

VIDA operates an online marketplace that connects designers, artisans and creatives around the world with shoppers seeking socially-responsible apparel and accessories. The platform digitizes original art and uses Direct to Fabric Digital Printing to print on demand with no setup time or minimums. At launch VIDA offers over 75 products, including silk tops and multiple scarf styles, priced between $40 and $95. Designers participate at no cost and receive a 10% revenue share; VIDA also works directly with mills and factories to remove middlemen and ensure livable wages. The company runs a literacy program for factory workers and emphasizes empowerment and fair pay for producers. San Francisco–headquartered, the team is six full-time employees and the site launched publicly on the day of the article.

Participated · Series A · Jun 2014

Allocadia offers a Marketing Performance Management platform that provides planning, budgeting and performance software to replace spreadsheets and integrate with finance, sales and other marketing technologies. The company is led by CEO and co-founder Kristine Steuart and serves more than 150 customers, including Juniper Networks, VMware, Arc'teryx and Charles Schwab. Allocadia partners with market leaders such as IBM, Oracle, Workfront and Marketo. The company intends to use the new funding to accelerate product innovation, drive channel investments, expand the team with subject matter experts, and deliver value-add content and best practices. Financially, the firm has now raised US$24m in total funding after the latest round. No revenue or user-metric details were provided in the article. Allocadia offers a marketing performance-management service that helps teams with budgeting, planning and campaign performance measurement. The platform is tightly integrated with third-party marketing tools such as Salesforce CRM and Marketo. Pricing starts at $59 per month for small teams of up to 10 users, while the company primarily targets larger enterprise customers. Allocadia says it has about 100 customers worldwide, including Juniper Networks, VMware and f5. The company plans to use recent funding to invest in sales, marketing and product innovation to fuel continued growth. Allocadia was founded in 2010 by sisters Kristine Steuart and Katherine Berry and is based in Vancouver, Canada. Allocadia is a Vancouver-based provider of cloud software for marketing operations. Launched in 2010 by CEO Kristine Steuart and Katherine Berry, it delivers cloud solutions that give marketers visibility into marketing investments and results. Customers include F5 Networks, Juniper Networks, SENSA Products, Stepstone and Trimble. The company closed a $1M seed funding round to fund team growth across key functions and to accelerate go-to-market investments. Backers include Beehive Holdings, iNovia Capital, Patrick Lor, Rasool Rayani, Geordie Henderson, David Arnsdorf, Norm Francis and Don Mattrick. In conjunction with the funding, Nanon de Gaspé Beaubien-Mattrick of Beehive Holdings joined Allocadia’s board.