Led · Series B · Jan 2019

Leflair, founded in December 2015 in Vietnam, is positioned as the country’s first premium e-commerce site focusing on branded products for women, men, kids and homes. The company sells merchandise from more than 1,500 brands and reports average gross merchandise value (GMV) growth of over 100% year‑on‑year since launch. Leflair plans to continue bringing international brands into Vietnam and pursue regional expansion across Southeast Asia in 2019. The new capital will be used to leverage a strategic partnership with GS Shop to increase Korean product inventory. Management said funds will also be invested in hiring and deploying resources in fulfillment, delivery, and technology. To date Leflair has raised US$11.8M across four rounds. Leflair is a Vietnam-based online premium consumer goods retailer. It operates an e-commerce platform focused on premium consumer goods. The company closed a $3 million Series A funding round led by Capital Management Group. That transaction brings its aggregate equity financing to close to $5 million. The article does not provide operating metrics (revenue/users) or specific product roadmaps. No further details on use of proceeds or strategic plans were disclosed. LeFlair operates an online platform focused on branded fashion and beauty products offered at steep discounts. Founded in 2015 by Loic Gautier and Pierre Antoine Brun, the company runs its own production studio, warehouse and fulfillment centre and ships orders across Vietnam. It employs around 80 people and emphasizes brand trust and higher margins to avoid price wars with other e-commerce players. The company reports an average monthly revenue growth rate of 23% and delivered about 40,000 orders in its first year of operation. LeFlair plans to use new financing to expand cross-border operations and offer a wider range of foreign brands that are hard to acquire locally, supporting regional scale.