Participated · Series B · Oct 2019

Leferi was founded in 2013 by Choi In-seok and is described as Korea's first beauty MCN. It began in 2014 by educating and nurturing YouTube beauty creators and now claims the largest creator group through its influencer training system. The company operates a beauty digital online marketing agency, influencer-linked media-commerce, and co-develops cosmetics under the prosumer brand 'Shurepi' (슈레피). Leferi reported last-year revenue exceeding ₩10 billion (100억원) and an operating profit of ₩1.4 billion (14억원), marking a profitable turnaround. The company says it will use the new backing to further develop the influencer industry and accelerate its market leadership.

Led · Equity · May 2019

Luxstay operates a vacation rental marketplace that allows users to book apartments, villas and other short-term stays and to list their own properties. The company was founded in early 2017 by Steven Nguyen and is focused on the Vietnamese market while partnering with entities in countries that send tourists to Vietnam, including Korea and Japan. Luxstay cites Statista data projecting Vietnamese short-term rental revenue will exceed USD 100 million this year and nearly double in 2023, and references PwC’s broader sharing-economy growth projections. Financially, the startup has raised a total of USD 10.5 million to date. Most recently it secured a USD 4.5 million bridge round led by Korean investors GS Shop and Bon Angels, and earlier in January it raised USD 3 million from Y1 Ventures and CyberAgent Ventures. The company says it is looking to kick off a Series A round this year. Luxstay is a rental-sharing platform described in coverage as Airbnb-like and based in Vietnam. The company operates in the property rental sharing market. It has raised $3 million in a bridge round. Investors in the round included CyberAgent Ventures, Y1 Ventures and other investors, according to a company statement. The article did not provide additional operational or financial metrics. Luxstay operates an Airbnb-like platform in Vietnam that connects travelers with short-term rental hosts. The platform offers short-term lodging listings across the Vietnamese market. Japanese early-stage investor Genesia Ventures led a $2.5 million Pre-series A funding round in the company. Founders Capital, Y1 Ventures and two other investors also joined the round. The article does not disclose revenue, user metrics, valuation, or specific use of proceeds.

Led · Equity · Feb 2019

HouseStep (operated by Dubeonjjae) began in 2016 as an online wallpaper (dobae) installation sales service and has expanded into flooring, wood floors, and interior film installations. The company publishes standardized estimates for each job on its website and provides a one-stop online process from estimate calculation to material selection, contracting, and settlement to increase transparency and customer convenience. HouseStep reports more than 10,000 cumulative installations and ranks first in the industry by individual project count. The business has focused on addressing opaque pricing, contract management, and post-installation service issues common in the market. CEO Lee Seung-heon says the recent funding will accelerate improvements to online and offline services, add new installation categories, and expand related infrastructure. The article does not disclose revenue or other financial metrics beyond the recent investment.

Led · Series B · Jan 2019

Leflair, founded in December 2015 in Vietnam, is positioned as the country’s first premium e-commerce site focusing on branded products for women, men, kids and homes. The company sells merchandise from more than 1,500 brands and reports average gross merchandise value (GMV) growth of over 100% year‑on‑year since launch. Leflair plans to continue bringing international brands into Vietnam and pursue regional expansion across Southeast Asia in 2019. The new capital will be used to leverage a strategic partnership with GS Shop to increase Korean product inventory. Management said funds will also be invested in hiring and deploying resources in fulfillment, delivery, and technology. To date Leflair has raised US$11.8M across four rounds. Leflair is a Vietnam-based online premium consumer goods retailer. It operates an e-commerce platform focused on premium consumer goods. The company closed a $3 million Series A funding round led by Capital Management Group. That transaction brings its aggregate equity financing to close to $5 million. The article does not provide operating metrics (revenue/users) or specific product roadmaps. No further details on use of proceeds or strategic plans were disclosed. LeFlair operates an online platform focused on branded fashion and beauty products offered at steep discounts. Founded in 2015 by Loic Gautier and Pierre Antoine Brun, the company runs its own production studio, warehouse and fulfillment centre and ships orders across Vietnam. It employs around 80 people and emphasizes brand trust and higher margins to avoid price wars with other e-commerce players. The company reports an average monthly revenue growth rate of 23% and delivered about 40,000 orders in its first year of operation. LeFlair plans to use new financing to expand cross-border operations and offer a wider range of foreign brands that are hard to acquire locally, supporting regional scale.

Participated · Equity · Aug 2015

Pixlee is a San Francisco-based provider of a visual marketing platform that curates real-time content, manages permission rights and integrates content into multi-channel browsing and shopping experiences. The platform enables fashion brands to integrate images of real people wearing their apparel, curated from social media, directly onto brand websites. The company works with more than 150 brands, including Kenneth Cole, The Kimpton Hotel & Restaurant Group, Charlotte Russe and Mattel. Founded in 2012, Pixlee raised $4M in financing in the reported round. The company said it will use the funds to increase headcount in sales and product development. To date, Pixlee has raised a total of $5.7M in financing. Pixlee offers a platform that enables brands and agencies to create, manage and measure user-generated photo and short-form video campaigns. The product can surface the best photos and videos from among millions of pieces of brand-affiliated content uploaded by consumers daily. Customers cited include lifestyle and ecommerce companies (1-800-Flowers, Sanuk, One Kings Lane), brands and travel destinations (Yamaha, Whistler Blackcomb), and major sports franchises (one-third of the NBA, the Seattle Sounders, and one-fourth of the NFL). The company is led by co-founder and CEO Kyle Wong. In connection with its fundraising, Pixlee added Sharon Goldstein as Chief Marketing Officer, signaling a focus on commercial and marketing growth. Financially, the company completed a $1.5M seed funding round to support its operations and expansion.