Black Green Capital
15 Percy Street, London, W1T 1DS, United Kingdom
Overview
Black Green Capital are a London-based advisory company with a Venture Capital arm. Whether its web applications or social media developments, M2M devices or eco-systems through to Internet connected consumer devices and telco networks, their expertise and experience combined with strong capital structure makes them uniquely well placed to offer advice and investment. From deploying new management teams to execute a turnaround through to providing the funding and mentoring to enable existing management to deliver to plan, Black Green Capital have the resources and experience to deliver tangible results.
- Total investments
- 1
- Lead investments
- 0
- Investments · 12mo
- 0
- Active investors
- 2
Sector focus
- Finance
- Financial Services
- Venture Capital
Investment portfolio
- Fetch
Participated · Seed · May 2014
Fetch offers a mobile commerce application where users request products by typing, speaking, or snapping a photo, after which trained human shopping assistants locate the lowest price and place the order through the customer’s account. The service relies on a network of 50 contract assistants who are paid per transaction, while Fetch earns affiliate commissions from merchants. By emphasizing human expertise rather than purely algorithmic search, the company aims to differentiate itself from large incumbents such as Amazon and Google Shopping Express. Fetch is currently free to use, though management plans to roll out premium, subscription-based features in the future. The product launched publicly onstage at TechCrunch Disrupt New York with iOS and Android availability. Founder and CEO Tom Hadfield previously built and sold Soccernet to ESPN for $40 million, giving the startup seasoned leadership. While exact user numbers or revenue were not disclosed, the firm has secured seed backing to fund further product development and assistant scaling.