The Venture Codex

Participated · Equity · Aug 2023

Mediafly offers a revenue enablement platform for market-facing teams to plan, predict, coach, and engage; it empowers sellers to lead with value, managers to coach at scale, leaders to forecast, and buyers to interact with personalized, dynamic content. Led by co-CEOs Carson Conant and Mary Shea, the company serves revenue teams at customers including Nestle, ADP, Honeywell, TransUnion, Heineken, Adobe, Sealed Air and Moen. Mediafly is headquartered in Chicago, IL. The company raised $80M in funding and intends to use the proceeds to expand operations and further development efforts. The product is positioned to accelerate pipeline growth and help customers close deals. The article did not disclose revenue or user metrics. Mediafly is a Chicago-based sales enablement and content management technology provider that creates interactive, value-based selling experiences powered by content and analytics. Its core product supports interactive presentations, content management and a ValueStory Tool Builder that the company is evolving to add progressive capabilities for value selling. Mediafly is investing in revenue intelligence to help customers break down organizational silos and aggregate multi-channel engagement data across website visits, sales meetings and post-sale interactions. Customers including PepsiCo, Disney, GE Healthcare and Sealed Air use Mediafly to deliver custom, interactive content that engages buyers in every interaction. Led by founder and CEO Carson Conant, the company says it will use new funding to further invest in interactive content, value selling and revenue intelligence capabilities and to grow its customer success and Presentify teams. The company secured an additional $10M in growth funding, according to the article. Mediafly provides a sales enablement and content management platform that enables marketing and sales teams to deliver custom, interactive, and dynamic sales presentations. Its Evolved Selling solution focuses on interactive, value-based selling to improve buyer engagement and accelerate the path to purchase. Customers mentioned include PepsiCo, Disney, GE Healthcare, and Sealed Air. The company emphasizes product innovation and customer success and recently acquired UK-based Presentify to strengthen visual communication capabilities. Mediafly highlights numerous industry recognitions, including placement on the Inc. 5000 for seven consecutive years, Crain’s Best Places to Work for three consecutive years, a top ranking in The Forrester Wave Sales Content Solutions (Q3 2020) and Leader status in G2’s Winter 2021 Sales Enablement Grid. The company plans to use new capital to accelerate product vision, expand global sales, and grow customer success, consulting services, and marketing teams. Mediafly offers the Evolved Selling Platform™, an enterprise software product that enables companies to create dynamic and interactive presentations to help salespeople engage customers and prospects. The company is led by CEO Carson Conant and counts customers such as MillerCoors, PepsiCo and GE Healthcare. Mediafly received its first funding round of $10M to support growth. The investment was made by Boathouse Capital, and Andy Jang, Vice President at Boathouse Capital, will join Mediafly’s board of directors. The company intends to use the funds to expand operations around the world. No revenue or other operating metrics were disclosed in the article.

Led · Series B · Apr 2023

Cardinality.ai offers built-for-government AI SaaS solutions, including an AI Case Management product and the Personalized Integrated Citizen Services (PICS) low-code platform. The platform is designed to help workforce, health, and human services agencies modernize systems faster than other low-code or custom solutions. The company launched its SaaS product in 2020 and has since earned five states as clients across eleven agencies. Cardinality.ai says it personalizes citizen outcomes and accelerates agency modernization through its data and AI capabilities. The company intends to use new funding to accelerate innovation and expand go-to-market efforts for its government-focused solutions. Cardinality.ai was founded in 2017 and is led by CEO Thiag Loganathan.

Participated · Debt Financing · Jun 2022

PolySign provides blockchain-enabled infrastructure and custody services tailored to institutional investors. Its product family includes Standard Custody & Trust Company, a NYDFS-regulated custodian that combines proprietary blockchain technology, end-to-end encryption, and distributed trust protocols to secure private keys and enable integrated escrow trading. PolySign also owns MG Stover, a full-service fund administrator and the largest digital fund administrator in the United States, offering fund accounting, treasury management, KYC/AML, and proprietary back-office reconciliation software. The platform emphasizes 24/7 market access, reduced external transfer risk, and improved capital efficiency for institutional clients and asset managers. Management says the MG Stover acquisition accelerates product development and enables future service enhancements focused on institutions. Based in San Francisco and founded four years ago, PolySign recently raised new capital to scale its institutional offerings.

Led · Equity · Dec 2021

Sandboxx is a Washington, DC-based platform that links service members with loved ones, career content, and lifestyle utilities. Its initial product, Sandboxx Letters, digitizes the process of sending physical letters by allowing users to write in the app while Sandboxx prints and delivers letters to recruit installations. Sandboxx Letters supports more than 70% of the recruit pipeline and includes reply stationery, envelopes, and additional items such as gift cards. The company says its delivery gets support to new service members days earlier than traditional mail. Sandboxx closed an $8M growth funding round led by Boathouse Capital with participation from PenFed Foundation and others. Led by CEO and co-founder Sam Meek, the company is expanding beyond basic training with features including a digital wallet for on-post shopping, a career advancement tracker, and secure unit communications, with a roadmap supporting service members from recruitment to retirement.

Led · Series C · May 2021

Choozle is a Denver, CO-based self-service programmatic ad platform led by co-founder and CEO Andrew Fischer. It provides a digital advertising software platform that leverages detailed consumer data to power programmatic advertising campaigns across display, video, mobile, audio, connected TV, digital out-of-home and other mediums from a single, intuitive interface. The platform enables advertisers to manage and execute multi-channel campaigns from one interface. The company said it will use the new funding to drive customer and revenue growth through product innovations and accelerated sales and marketing. The funding was made by Boathouse Capital. Boathouse Capital is a Philadelphia-based private equity firm with $350 million of capital under management that invests $5 million to $30 million of flexible capital in the form of debt and equity into high-growth middle-market companies. Choozle provides a self-service analytics and digital media buying platform that leverages detailed consumer data to power real-time campaigns across display, video, mobile and social from a single interface. The platform targets mid-market agency and brand clients and emphasizes 100% transparency and efficient marketing operations. Choozle has reported consistent financial growth and described maintaining "consistent hyper-growth while staying lean." Recent operating milestones include more than 12,000 digital advertising campaigns executed in 2017 and the addition of 30 employees. The company has expanded into new markets with offices in London, San Francisco, Austin, and Seattle. Choozle says it will use new funding to continue data-powered product innovation and accelerate wide-scale adoption of its platform. Choozle provides a self-service programmatic advertising platform that enables marketers to run display, video, mobile and social campaigns from a single interface using detailed consumer data. The company reported a tripling of revenue year-over-year and reached profitability in Q4 2016. Agencies drive roughly 80% of Choozle’s revenue; the company serves more than 300 global clients running campaigns for over 1,000 advertisers. Headcount grew about 30% in 2016 to support that expansion. Choozle plans to use new funding to continue product innovation, expand in the U.S. and abroad, and grow sales and customer-experience teams. It cites a $40 billion global programmatic market as its addressable opportunity. Choozle provides a programmatic advertising platform that leverages detailed consumer insights to power real-time (programmatic/RTB) campaigns across display, mobile, social and video from a single, simple interface. The company serves more than 100 subscribing clients, including Cricket Wireless, Gaiam, SendGrid, Willow Tree and agencies such as Balcom, Brighton and YouConnex. In the last four months of 2014 Choozle reported 71% month-over-month growth and a 95% renewal rate. Subscriptions to the platform start at $199 per month. Choozle added sales and support operations in New York and San Francisco in Q4 2014 to meet rising demand. The company plans to use the funds to further innovate the platform and grow sales and client-success teams to pace market demand. Choozle provides a cloud-based marketing platform that helps businesses understand consumers via visual insights and run real-time advertising campaigns across display, mobile, social and video. The company is led by CEO Andrew Fischer and is based in Denver, CO. It has just launched in beta and counts early clients including Britannica, Merriam‑Webster, Booyah Advertising and Boulder Brands’ EVOL Foods. Choozle intends to use newly raised capital to accelerate product development, expand sales, and enhance client services. The article notes the company closed a seed financing round to support these plans.