The Venture Codex

Participated · Seed · Aug 2024

Myavana, led by CEO and Founder Candace Mitchell, is an Atlanta, GA-based beauty tech company specializing in AI-driven personalized hair care. Its HairAI technology uses microscopic hair analysis and advanced algorithms to decode hair texture, type, and condition and provide instant product recommendations tailored to specific needs. The company’s real-time data analytics platform and Hair RI solution enable partners like Ulta and Amazon to drive purchases. Myavana has collaborated with the National Black-Owned Beauty Supply Association and Braintrust Founders Studio and has facilitated distribution to over 1,000 retailers and salons. The company raised $5.9M in Seed funding and intends to use the proceeds to expand operations and consolidate its position. Backers include a mix of venture firms and strategic investors that support its retail and distribution strategy.