Participated · Series A · Jan 2022

FitLab is a multi-brand fitness company that operates a fully integrated platform designed to solve the siloed nature of the fitness industry. The company integrates multiple channels of the fitness ecosystem to deliver immersive experiences for members anytime, anywhere, and however they train. Using capital from the recent financing, FitLab acquired a fitness equipment manufacturer to further integrate its customers' fitness journeys. The company is ramping boutique fitness studios and has a partnership with a best-in-class global brand, which Atlas cited as complementary to the acquisition. FitLab received a $65 million Strategic Financing Facility from Atlas Credit Partners, with roughly $35 million funded at closing and $30 million of remaining availability. Billings & Company and Compass Point served as FitLab's financial advisors on the strategic acquisition financing. FitLab operates a hybrid fitness model that blends in-person training and at-home offerings, and is rolling out “connected fitness studios” to support that approach. The company says it will begin studio rollouts this year and is planning 250 U.S. locations with more internationally, targeting 500 locations by 2025. FitLab was founded in 2016 as a venture firm focused on sports and fitness and has since partnered with and acquired fitness brands including McGregor FAST and XPT. Recently it acquired the Fitplan app, sports apparel company Electric, and running-events organizer Ragnar to expand its portfolio. Financially, FitLab has closed a Series A funding round and says its total capital raised is now more than $15 million; the company did not disclose the exact size of the latest round.

Led · Seed · Jan 2016

Confirm.io is a Boston-based mobile identity authentication company offering RESTful APIs and mobile SDKs to authenticate government-issued IDs. The company raised $4.0 million in a July seed round to launch a suite of mobile ID verification and multi-factor authentication products and support a private beta. Its API verifies IDs from images captured by mobile cameras using advanced forensic checks, completes verification in six seconds, and requires no human review. The product is designed with privacy in mind and does not require storage of personally identifiable information. Use cases include account creation and onboarding, P2P identity checks, fraud escalation, banking and legal transactions. The roadmap includes developing real-time multi-factor identity authentication techniques to follow ID verification. Confirm has piloted its API with major mobile and internet companies and acquired forensic ID firm Advanced ID Detection to accelerate its footprint in government, law enforcement and retail.

Participated · Equity · Feb 2013

LocalResponse is a New York-based social advertising platform that targets ads and marketing campaigns based on social network signals and check-ins. It sells to national brands and agencies and helps retarget social signals across mobile, tablet, and desktop display ads. The company has run campaigns for Coca-Cola, General Motors, and Walgreens and works with 125 advertisers. As of last summer it was delivering about 7 billion impressions per month. LocalResponse is almost at profitability and is on a $10 million annual run rate, and founder Nihal Mehta says he hopes to triple that by the end of the year. LocalResponse aggregates explicit and implicit check-ins from Facebook, Twitter, Foursquare, Gowalla, Instagram and dozens of other services to help local businesses identify influential customers. Its proprietary technology analyzes the Twitter firehose, photos and natural language to find intent-focused signals (e.g., “I’m headed to ShakeShack”) and prioritizes them for outreach. Businesses can reply to those check-ins with canned or custom marketing messages, coupons or promotions; LocalResponse limits outreach to no more than one message per user every seven days. In a six-month private beta in New York City the company ran over 2,000 campaigns, reporting average link click-through rates of ~60% and 15–20% redemption rates. The product launches with roughly 500,000 pre-indexed businesses and offers a free tier today, with a planned freemium model and a separate brand-and-agency platform in development. Financially, LocalResponse closed $1.5 million in funding in December and intends to raise a larger round in the summer.

Participated · Series B · Aug 2012

Aventri offers a SaaS platform and services that enable event professionals to plan, promote, deliver, measure, and optimize events across venue sourcing, registration, virtual events, marketing, logistics, onsite services, attendee engagement, and data analytics. The company says its platform has enabled over 40,000 event professionals to run more than 90,000 events annually and has delivered customer events in over 120 countries. Aventri recently launched a fully integrated Virtual Event Platform developed with dozens of customers to support virtual and hybrid events. Management highlights expansion of its virtual and hybrid capabilities and investment in core product development and go-to-market efforts. The company reports it has welcomed several large enterprise customers in recent months and is focused on expanding capabilities alongside those customer partnerships. Aventri is headquartered in the United States and maintains offices in the United Kingdom, Europe, and Asia Pacific. etouches provides an end-to-end cloud event management platform offering tools for venue sourcing, registration, logistics, engagement, ROI and data to help planners manage entire event processes. The company serves corporations, associations, educational institutions and third‑party planners. It recently closed a $20M growth funding round to accelerate global expansion and further develop enterprise-focused solutions. Etouches acquired mobile event app TapCrowd and venue sourcing platform inevention, and both products are fully integrated into its platform. The software is expanding into hospitality and broader event management markets. Led by CEO Oni Chukwu, etouches has 150 employees in Norwalk and additional offices in the UK, Belgium, Australia, Dubai and Singapore, with plans to grow to 200 employees by the end of 2017. etouches develops a cloud-based event management software platform and offers supporting services to corporations, non-profits, educational institutions and agencies. Its platform includes modules that handle every aspect of the event lifecycle, pre-integrated complementary products to extend event technology ecosystems, tools for custom reporting, data import/export and an API for integrations. The company also provides pre- and onsite event management and event website configuration. Led by founder and CEO Leonora Valvo, etouches serves a global customer base and maintains offices in the United States, Sweden, the United Kingdom and Australia. The product is positioned to help customers plan, manage and market their meeting and event portfolios. Etouches offers a suite of integrated event management and marketing tools designed to support every phase of the event lifecycle. The company transitioned from a self-funded meeting planning business into a software provider 12 years after its founding. Its product currently serves over 2,000 event programs annually and is available in 27 languages. Etouches is led by CEO and founder Leonora Valvo and has independent board members from Warner Music Group and Xerox. The company has secured an initial venture capital round to support growth. Management plans to use the funds to increase and enhance product development as well as marketing and sales efforts.

Participated · Equity · Mar 2012

Precision Health Media offers audience targeting for pharmaceutical and consumer advertisers by identifying specific health-condition audiences across top health sites. Its ConditionMatchTM technology uses semantic analysis to find the most effective contextual pages for “diagnosed audiences” and continuously optimizes ad campaigns for performance. The company sells these audiences to pharma and consumer brands and operates from New York City. Precision Health Media raised an additional $1M in venture capital to support growth. The funding will be used to expand the sales team and further technology development. The company is led by CEO Bill Jennings and recently named Matthew Fink (formerly of Johnson & Johnson) as Vice President–Marketing.