
Collider
Unit 4, 156 Bermondsey Street, London, England, SE1 3TQ, United Kingdom
Overview
Collider is an accelerator dedicated to MadTech (also known as marketing and advertising tech) startups, who help brands and agencies better identify, understand, engage with and sell to their consumers. They invest capital in these startups, they coach them through a highly structured programme and they connect them to potential corporate customers and investors. The aim of the game is to help these startups become sustainable, rapidly growing businesses. They also partner with brilliant brands and agencies to help them work closely with game-changing tech and introduce their teams to new ways of working. They drive the future of marketing, advertising and commerce technology for startups, corporates and investors. They find the very best startups to invest in and scale, bring the right startup solutions at the right time to corporates, and ultimately deliver investor returns. With their HQ in London and their newest office in Amsterdam.
- Total investments
- 5
- Lead investments
- 1
- Investments · 12mo
- 2
- Active investors
- 6
Sector focus
- Advertising
- Marketing
- SaaS
- Sales
Investment portfolio
- Swan
Participated · Equity · Feb 2026
Swan is developing an "AI GTM Engineer" that absorbs maintenance, orchestration, and other technical burdens that typically fall on sales and marketing operations teams. By separating human judgment from engineering execution, the platform allows small teams to run complex go-to-market systems without expanding headcount. In 2025, the three-person company acquired more than 200 customers, demonstrating rapid traction with minimal staffing. Swan’s broader ambition is to prove that modern companies can scale intelligence rather than headcount, ultimately targeting $10 million in revenue per employee. The Boston-based startup positions go-to-market as its initial proving ground before extending the concept of an “autonomous business” to other corporate functions. Management argues that valuation will matter less than revenue per employee in the AI era, and the product is designed around that principle.
- Limitless Exchange
Participated · Seed · Oct 2025
Limitless Exchange operates an on-chain prediction-market platform where users can trade crypto and stock price movements in 30- or 60-minute markets that resolve instantly and charge no hidden fees or liquidation penalties. The product targets both crypto-native and casual traders by combining leverage with a simple, one-minute onboarding flow. The company has demonstrated rapid traction, surpassing $500 million in cumulative trading volume and recording a 25× month-over-month volume jump between August and September 2025; by mid-October it had already cleared $100 million for the month. A September Kaito Launchpad sale saw $200 million in allocation requests for a $1 million raise, underscoring market demand ahead of the forthcoming LMTS token launch. With fresh capital, Limitless plans to introduce even shorter markets (15-, 10-, and 1-minute durations), scale user-acquisition efforts, and pursue licensing in key jurisdictions to support global expansion. The New-York-based company positions itself as a bridge between traditional finance and on-chain prediction markets, aiming to make such trading as common as spot crypto or equities. Investors include leading crypto and fintech funds such as 1confirmation, F-Prime, DCG, Coinbase Ventures, and Arrington Capital.
- Vurdere
Led · Seed · Oct 2022
Vurdere is a social-engagement platform for e-commerce that applies artificial intelligence and behavioral theory to connect customers with shared interests and social history inside online stores. Its platform includes a supplier-management panel for marketplaces, social-network integrations, and product recommendation showcases. The company counts clients such as Evino, Centauro, Suvinil, Sorte Online and Grupo Único. Vurdere began expanding into Europe in 2021 with support from accelerators and investors and describes itself as having a Brazilian DNA. The startup plans to use new capital to accelerate internationalization, transfer its headquarters from Brazil to the Netherlands, expand the commercial teams in Brazil and Europe, and develop new product features. Over the past eight months it grew its number of clients sixfold and saw monthly revenue increase threefold.
- Edgify
Participated · Series A · Sep 2016
Edgify is an edge AI company whose distributed learning framework trains and runs computer-vision models directly on devices a retailer already owns, so transaction data never has to leave the store. The company operated as Pixoneye, analysing consumer smartphone photo galleries for predictive marketing, before shifting from consumer applications to business use cases; the registered entity behind both names is Edgify AI Ltd., incorporated in December 2014. Its products identify barcode-less items such as fresh produce at self-checkouts and scales, and detect scan avoidance and barcode switching as transactions happen. Edgify reports deployment across 2,042 stores and 9,437 devices, trained on more than 400 million samples at 98.58% precision. The company plans to accelerate rollout across physical retail and extend the platform into transportation, logistics, manufacturing, and other industries. Headquartered in London and founded by Ofri Ben-Porat and Nadav Tal-Israel, Edgify states it has raised $25M to date.