Participated · Series A · Mar 2024

Sugar.fit offers a consumer-centric, data-driven digital health experience to manage and reverse Type 2 diabetes and prediabetes. It uses continuous glucose monitoring (CGM) technology to show users the real-time impact of food and lifestyle on blood sugar and optimize metabolic health. The company has built an omnichannel presence that began in Bangalore and now operates seven diabetes clinics with doctors across the city. Those clinics provide wellness therapies including stress management, live fitness and yoga sessions, VR chromotherapy, and other services to enhance visibility and care. Sugar.fit plans to use the new funding to expand its technology stack and product range, increase brand presence, and accelerate R&D in diabetes management. Led by CEO Madan Somasundaram, the company says it aims to leverage deep tech and a strong on-ground network to scale care to millions in the coming years. Sugar.fit combines devices such as fitness trackers and continuous glucose monitors with other health diagnostics to deliver a comprehensive diabetes care program. The company makes diabetes experts and health coaches accessible and provides real-time monitoring so users receive individualized advice on sleep, diet, and physical activity. Sugar.fit says its continuous-care approach produced an average 2% reduction in users' HbA1c after three months. The company plans to use new funding to accelerate R&D in diabetes management, establish an offline presence, and broaden its product offering. Over the past 18 months paid subscribers have grown eightfold, and the platform now has over 25,000 users. The business is described in the article as two years old and previously raised a seed round in 2021. Sugar.fit is a health‑tech startup that uses continuous glucose monitoring (CGM) and a consumer‑centric, data‑driven digital program to manage and reverse diabetes. Its comprehensive offering combines CGM with coaching, tailored analytics, integrated gadgets and tests, and access to medical professionals. The company launched two months ago and is currently available in Bengaluru and the Delhi‑NCR region. Sugar.fit reports that 90% of users are seeing significant drops in blood sugar, large reductions in medication and weight, and customers have rated the product 3.9 out of 4. The startup is on target to reach $1 million in annual revenue this quarter and intends to expand to ten cities in the coming months. The founding team includes Madan Somasundaram and Shivtosh Kumar and draws on experience from cure.fit, Dailyhunt, Flipkart, Myntra and Samsung.