
FirstFloor Capital
Unit 2.2 Level 2 SURIAN TOWER No. 1 Jalan PJU 7/3, Petaling Jaya, Selangor, 47810, Malaysia
Overview
FirstFloor Capital is a venture investment firm that invests in high-growth technology companies. The firm focuses on companies with unique competitive advantages, sustainable value propositions, and strong management teams. Its strength and global network enable the firm to help portfolio companies to expand routes to international markets and establish strategic partnerships to accelerate growth.
- Total investments
- 5
- Lead investments
- 4
- Investments · 12mo
- 0
- Active investors
- 2
Sector focus
- Venture Capital
Investment portfolio
- TheLorry
Led · Series B · Apr 2019
TheLorry is a Selangor-based logistics startup that connects thousands of individual and corporate clients with truck, lorry, pickup, and van owners across Southeast Asia through web and mobile channels. Its combined fleet exceeds 7,000 vehicles, including large trailers for heavy-load transportation, and it uses a matching algorithm and back-end technology to reduce costs and underutilized capacity. The company provides professional training to driver partners to improve their livelihoods and help them grow their businesses. Founded in 2014 by Nadhir Ashafiq and Goh Chee Hau, TheLorry expanded into Thailand and Indonesia last year and has reported positive growth in those markets. The startup aims to be the market leader for logistics platforms in Southeast Asia and will use new funding to strengthen its presence in Malaysia, Singapore, Thailand, and Indonesia. In 2019 the company plans to focus on existing markets while remaining open to exploring further regional expansion.
- Appier
Participated · Series B · Dec 2016
Appier’s core product is CrossX, a cross-platform advertising engine that handles retargeting and app-install campaigns while using deep learning to discover new audiences. Around that product the company has built additional services to source and utilize customer data in anonymized ways, and has expanded functionality through acquisitions of QGraph and Emotion Intelligence (Emin). Appier works with roughly 1,000 customers, including Carrefour, Audi, and Estée Lauder, and is live in 12 countries with offices in Japan and Singapore. The startup says it has been growing since its Series C and that the latest round is an upround, though it is not disclosing a valuation. Leadership includes CEO Chih-Han Yu, who co-founded the company with Winnie Lee (COO) and Joe Su (CTO). The company plans to use the new funding to expand further across the region. Appier, founded in 2012 and based in Taiwan, builds AI products that help companies make marketing decisions and forecast customer behavior. Its two main products are the CrossX Programmatic Platform for applying AI to digital marketing campaigns and Aixon, a data intelligence platform for customer insight and prediction. The company leverages a strong cross-screen advertising data graph as the foundation for its predictive models. Appier serves consumer brands, e-commerce companies with substantial user data, and mobile-commerce and game developers focused on engagement. CEO Chih-Han Yu says the new funding will be used to grow engineering and R&D teams outside Taiwan, including Singapore, and to deepen the company’s reach across Asia before expanding to other regions. Appier has raised $82 million in total funding to date. Appier is a Taipei-based artificial intelligence company led by co-founder and CEO Chih-han Yu. It provides Aixon, an AI platform to collect and analyze user data to generate insights that inform marketing business decisions. The company has launched pilot deployments of Aixon in Taiwan, Japan and Singapore and currently serves more than 500 global brands and agencies. Appier operates from offices in eleven markets across Asia, including Taipei, Singapore, Kuala Lumpur, Tokyo, Sydney, Ho Chi Minh City, Manila, Hong Kong, Mumbai, New Delhi, Jakarta and Seoul. The company will use the funding for AI-powered product research and development, continued hiring and market expansion in Asia. Appier has raised a total of $49.5M to date, with the Series B now totaling $42.5M after the additional $19.5M. Appier develops a cross-screen targeted marketing platform that uses artificial intelligence to match the right recipients with ads across devices including wearables, smartphones, and tablets. The company is based in Taipei and maintains offices in Singapore and San Francisco. Clients include Heineken, IKEA, Lancome, and game developers, demonstrating early commercial traction. Appier previously raised $1 million in seed funding and has now closed a $6 million Series A from Sequoia Capital. Founder Chih-Han Yu said the Series A will fund product development, further research for the integrated cross-screen targeting platform, and expansion of international sales offices. The company is focused on expanding in Asia and claims to be the first cross-screen marketing solution in the region; Sequoia said this is its first investment in Taiwan.
- Skeleton Technologies
Led · Series C · Aug 2016
Founded in 2009, Skeleton Technologies develops supercapacitor-based energy storage systems built on its patented Curved Graphene technology and claims to be the world’s largest manufacturer of supercapacitors for mission-critical infrastructure. Its flagship offering, GrapheneGPU, is targeted at high-density AI computing environments and the company says it reduces energy consumption by 40% while increasing computing power by 40%. Skeleton operates mass-scale manufacturing in Germany and a one-gigawatt SuperBattery factory in Finland and is preparing to expand production to the United States. The company holds protection through 70 patent families and says it now has the largest engineering and R&D teams in the high-power energy storage sector. Financially, the firm has raised a total of €392 million in venture capital ahead of a planned U.S. IPO in 2027.
- WiSilica
Led · Series A · Feb 2016
WiSilica provides an IoT platform that enables devices to connect using Bluetooth Low Energy (BLE) protocols to create smart environments in which devices understand contextual elements such as user behaviors, sensor inputs and proximity. The platform incorporates predictive intelligence and connects devices to customer systems including energy, public infrastructure and healthcare via mobile apps and the Cloud. Led by founder and CEO Suresh Singamsetty, the company develops hardware, software and a Cloud IoT platform. WiSilica plans to use the $3.35M Series A to expand adoption across smart home, lighting, energy management and industrial applications, and to broaden compatibility, security and privacy features. The company intends to grow its 50-person team, mainly focused on R&D, and maintains offices in Southern California and India. The financing was announced on April 2, 2016.
- Apperian
Led · Series C · Sep 2015
Apperian provides a mobile applications management (MAM) platform—effectively a private enterprise app store—that lets customers deploy custom apps outside traditional mobile device management (MDM) systems. The company differentiates by enabling distribution to partners, consultants and other non-employees who may not permit MDM access. Apperian began as an enterprise mobile-app developer in 2009 and maintains a development office in Spain. Customers include Aetna, AT&T, Emory Healthcare, Reed Elsevier, Toyota and Walgreens. Since its last round the company says average deal sizes have doubled, with some deals supporting as many as 100,000 users. Apperian has 67 employees and expects to add another 12–14 by year end. Apperian’s Enterprise App Service Environment (EASE) is a cloud platform that helps enterprise customers deploy and manage mobile business applications. The software connects mobile apps to backend servers, unifies information, provides security for data outside protected networks, offers analytics, and supports branded app catalogs. The company reported 276% growth in subscription business over the past year; its customer base has doubled and its users have tripled. Apperian said it received a strategic investment from Intel Capital, though the exact amount was not disclosed. The new funding brings Apperian’s total funding to $28 million; the article’s author estimates the round may be about $4.6 million. Previous investors include Bessemer Venture Partners, Kleiner Perkins Caufield & Byers, and North Bridge Venture Partners, who contributed $12.4 million in March. Apperian is based in Boston and plans to use the Intel Capital investment to scale to meet heavier enterprise demand. Apperian’s EASE platform provides enterprise mobility services to securely deploy and manage mobile applications across iOS, Android and BlackBerry. The platform is self-service, cloud-based and designed to be instantly scalable to tens of thousands of devices with no hardware or training required. Apperian emphasizes consumer-oriented design and scalable management tools to support the Bring Your Own Device (BYOD) movement. The company expanded its headquarters in Boston’s Innovation District and opened offices in France and the UK to meet European demand. Since its first round in March 2011, Apperian experienced explosive revenue growth: GAAP revenue doubled in each quarter during 2011 and the company expected that trend to continue in 2012. Apperian serves many of the world’s largest corporations and is positioning to scale further to meet demand for its EASE platform. Apperian provides the EASE platform that lets IT administrators deploy, provision, and manage mobile apps in a secure enterprise environment. The platform supports iOS today and will integrate Android support soon. Apperian helps developers accelerate enterprise app creation and has built apps for clients including Clinique, Newsday, and RueLaLa. Founded in 2009 by former Apple employees, the company focuses on addressing enterprise security requirements as companies adopt tablets and smartphones. Financially, Apperian has raised a total of $11 million, including a $9.5 million financing announced in the article. The product targets IT administrators and enterprise developers seeking secure app distribution and management. Apperian develops iPhone applications and aims to deliver mobile enterprise solutions for businesses via the App Store. The company describes the iPhone as a platform for "powerful mobile applications that transform customer experience." Its team includes developers and strategists with prior experience at Motorola and Apple. Apperian announced a $1 million Series A financing to support its product efforts. The company has not yet provided further product specifications or replied to inquiries about details. The fundraising positions Apperian to advance its mobile-enterprise offerings in the near term.
Team
ZAUQI Abdullah
Founder
Fahmi Hamzah
Principal
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