Led · Series A · Dec 2018

Freeletics provides AI-powered fitness and mindset coaching via a mobile app that generates personalized training plans and workouts. Its algorithms learn from millions of users and individual feedback to create adaptive, context-aware training journeys, with the coach able to draw from 3.5 million workout options. The product pairs hyper-personalized physical training with audio-based mindset coaching aimed at building sustainable habits and long-term behavior change. The company operates a freemium model with paid subscriptions that bundle training, nutrition, and mindset features. Freeletics reports 48 million users in over 160 countries and more than 600,000 paid subscriptions, having doubled its paying subscriber base over the last year. The company plans to use new capital to develop technology, expand globally (with continued U.S. growth efforts), and launch new business verticals. Freeletics operates a freemium mobile fitness coaching app that delivers AI-powered, personalized training plans and fitness content. The app offers tiered paid plans (from $11.99/month or $74.99/year) and plans to add a Netflix-style training platform and nutritional guidance for paying users. It intentionally does not plan to expand into hardware. Freeletics says it has 31 million users across more than 160 countries and has seen 120% U.S. user growth in the past six months. Headquartered in Munich, the company has focused on scaling internationally after initially concentrating on Germany. Freeletics aims to help users adopt long-term athletic lifestyles through tech-driven, adaptive coaching at scale.