Participated · Equity · Sep 2022

Your Money Line offers financial coaching as an employee benefit, pairing AI-powered software with empathetic live coaches to guide participants toward financial stability and confidence. The company serves hundreds of businesses, schools, and hospital systems to improve employee wellness, engagement, and retention. Led by founder and CEO Peter Dunn, the business positions its solution as a workplace benefit to support employees. The company intends to use new funding to accelerate development of its financial wellness solution. The fundraising and board additions signal investor confidence in its product and go-to-market approach. The company is based in Indianapolis, IN. Your Money Line (YML) provides a corporate financial wellness SaaS that connects employees and their families to one-on-one Certified Financial Planners® and Accredited Financial Counselors®, personalized action plans, and an interactive dashboard with dynamic graphs and charts. The platform includes hundreds of hours of e-learning webinars, courses, blogs and articles and offers 24/7 support via phone, email and chat. YML serves a client base of hundreds of organizations nationwide, including The University of Chicago, UT Health (University of Texas), Arapahoe County (CO), Pacers Sports and Entertainment, and Wayne Township (IN). The company emphasizes that it will not sell participants financial services products. YML has recently strengthened its leadership with hires of tech executives Matt Lubbers, Molly Fohrer and Doug Collins, and added Aman Brar to its board. The company plans to use new capital to invest in its software, marketing and distribution team, and the infrastructure needed to support its growing SaaS business.

Participated · Equity · Apr 2019

Perceivant publishes interactive, data-driven courseware that replaces traditional textbooks with cost-effective learning experiences for web and mobile applications. Each course is accompanied by analytics and real-time data to boost student engagement and provide educators with tools to analyze course efficacy. Courses leverage proprietary learning processes such as "guided learning" to reinforce objectives in low-stress environments and improve competency. The platform includes accessibility and learning tools that allow educators to tailor learning styles and increase student success. The company plans to expand its digital courseware to more colleges nationwide, targeting more than 100 new partners in the next two years, create more than 10 new courses, grow staff threefold, and expand into training schools for trade certifications. Perceivant secured more than $590k in the most recent funding, bringing total funding to $3.75M. The company was founded by Brian Rowe in 2012 and is based in Indianapolis, IN.

Participated · Equity · Nov 2014

Rival IQ is a Seattle-based digital marketing analytics company that provides a SaaS platform for marketers at organizations and marketing agencies. Its product delivers on-demand analytics and proactive alerts across multiple digital channels, including social media performance on six networks (Twitter, Facebook, Google+, LinkedIn, YouTube and Instagram), SEO keyword rankings, and website content. The company was founded by John Clark in January 2013. It currently serves hundreds of paid customers across 25 countries and has thousands of free users. Rival IQ intends to use the newly raised funds to expand engineering and marketing investments and to grow global support. The platform is positioned for both in-house marketing teams and agencies seeking multi-channel performance insights.

Participated · Equity · Jun 2011

Apparel Media operates an online SaaS marketplace that links brands and advertisers with local and national screen printers to subsidize custom apparel for groups (teams, schools, clubs) by selling ad-supported shirts. Advertisers can target specific groups, add logos, QR codes, or special packaging, and the platform routes orders to partner printers who earn supplemental revenue. The company says discounts for consumers range from 20–80% and that its platform reaches 35 million consumers per year across more than 5,500 local markets. Brands using the service include AXE, OfficeMax and Hertz, among other high-profile advertisers. Apparel Media is building an in-depth analytics dashboard to give advertisers campaign data and targeting insights. The founders, Amish Tolia and Jared Golden, previously ran a custom apparel printing business while at university and launched Apparel Media last year. The business reports growing traction and has raised external funding to support expansion.

Participated · Equity · Dec 2010

Acumen Brands operates a portfolio of e-commerce sites and uses SEO, SEM, social media marketing and business strategy to grow them. Its sites include toughweld.com (work apparel), scrubshopper.com (medical scrubs) and countryoutfitter.com (country lifestyle apparel). Led by CEO John James, M.D., COO Terry Turpin, J.D., CMO David Echegoyen, CFO Chuck Browning and CTO Jim Kane, the company focuses on digital marketing to scale its brands. According to an S.E.C. filing, Acumen Brands raised $83M in funding. Multiple reports said the funds were provided by General Atlantic. The company intends to use the capital to grow its portfolio of e-commerce sites. Acumen Brands, founded in 2009 and based in Fayetteville, Arkansas, operates twelve separate niche online stores supported by proprietary software and advanced fulfillment systems. The company began as a single medical-uniform store with four employees and has grown to seventy employees across its storefronts. Acumen offers uniquely branded storefronts across categories including medical uniforms, work wear and western wear. Recently it completed a $5.0 million growth financing, selling Series B preferred stock that included a $4.0 million investment from Dillard’s. As part of the deal, Acumen will collaborate with Dillard’s to enhance both Dillards.com and Acumen’s twelve sites and will provide technological marketing services and support to Dillard’s. Dillard’s Vice President Kent Burnett will join Acumen’s board to provide strategic guidance as the companies work together to grow their online presences. Acumen Holdings operates a portfolio of online stores including trailsedge.com (outdoor apparel), toughweld.com (workwear), scrubshopper.com (nursing scrubs) and babyhabit.com (baby gear). The company is a distributor for more than 200 brands, such as Timberland, Carhartt, Dickies, Fisher Price, Wrangler and Under Armour. It intends to use the new capital to expand into additional retail categories and to outfit an automated fulfillment facility. Management says the new infrastructure will allow Acumen to open 20 additional online stores in the next 24 months. The company is based in Fayetteville, Arkansas and plans to create technology jobs in Northwest Arkansas as part of its growth. No revenue or user metrics were disclosed in the article.